@article{TopolinskiZuernSchneider2015,
  author    = {Sascha Topolinski and Michael Z{\"u}rn and Iris K. Schneider},
  title     = {What's in and what's out in branding? A novel articulation effect for brand names},
  journal   = {Frontiers in Psychology},
  volume    = {6},
  number    = {585},
  doi       = {10.3389/fpsyg.2015.00585},
  year      = {2015},
}