TY - THES A1 - Gohli, Hannes T1 - 'Protect the Environment, Build the Homeland' - A Study of the Sino-Singapore Tianjin Eco City's Measures for Citizens to Act in an Environmentally Sustainable Fashion T1 - 'Beschützt die Umwelt, Baut das Vaterland': Eine Studie zu Bürgerinitiativen der Sino-Singapore Tianjin Eco City zur Förderung einer nachhaltigen Konsumgesellschaft N2 - In order to achieve objectives of sustainable development, the Sino-Singapore Tianjin Eco City has devised a set of Key Performance Indicators, which require the collaboration of regional government and industrial entities, but also residents to be accomplished. Through qualitative interviews with eco citizens, this study offers an insight into life in an eco city and how aware residents are of their new home’s targets and incentives. The thesis investigates, how the eco city encourages residents, who have often never received adequate environmental education, to recycle and adapt their purchasing behaviour. The findings reveal the existence of several technical measures, practical incentive schemes and dissemination techniques that encourage residents to act according to environmental considerations. However, residents are often unaware of the numerical targets or do not make the connection between incentive and intended behaviour. The study highlights possibilities for improvement, in order to enhance residents’ understanding of the eco city’s objectives. After all, without resident participation and understanding, the Key Performance Indicators may be unattainable and the eco city’s eventual economic, social and environmental success in jeopardy. N2 - Die vorliegende Arbeit untersucht, basierend auf acht qualitativ-ausgewerteten Interviews die Motivation der Bürger einer Chinesischen Eco City in diese neuartige, auf Nachhaltigkeit hinzielende Siedlung zu ziehen und ob nach dem Umzug eine spürbare Veränderung im Konsumverhalten auf Grund der örtlichen Anreizsysteme zu verspüren war. Die Resultate zeigen, dass trotz technisch ausgeklügelter und in China einzigartigen Maßnahmen in der Wiederverwertung, Elektrizitätsgewinnung und Konsumsteuerung, die Bürger noch zu wenig in die Ziele der Eco City mit eingebunden werden und deshalb oft über potentielle Vorteile einer umweltfreundlichen Lebensweise in der Stadt nicht informiert sind. KW - Green Consumer Behaviour KW - Eco Cities KW - Qualitative Research KW - China Studies KW - Sino-Singapore Tianjin Eco City KW - Key Performance Indicators KW - Green Purchasing Behaviour KW - Incentives KW - Qualitative Study Y1 - 2020 UR - https://opus.bibliothek.uni-wuerzburg.de/frontdoor/index/index/docId/20660 UR - https://nbn-resolving.org/urn:nbn:de:bvb:20-opus-206607 ER -