@article{Hardaker2022, author = {Hardaker, Sina}, title = {More Than Infrastructure Providers - Digital Platforms' Role and Power in Retail Digitalisation in Germany}, series = {Tijdschrift voor Economische en Sociale Geografie}, volume = {113}, journal = {Tijdschrift voor Economische en Sociale Geografie}, number = {3}, doi = {10.1111/tesg.12511}, url = {http://nbn-resolving.de/urn:nbn:de:bvb:20-opus-287297}, pages = {310 -- 328}, year = {2022}, abstract = {Digital platforms, such as Amazon, represent the major beneficiaries of the Covid-19 crisis. This study examines the role of digital platforms and their engagement in digitalisation initiatives targeting (small) brick-and-mortar retailers in Germany, thereby contributing to a better understanding of how digital platforms augment, substitute or reorganise physical retail spaces. This study applies a mixed-method approach based on qualitative interviews, participant observation as well as media analysis. First, the study illustrates the controversial role of digital platforms by positioning themselves as supporting partners of the (offline) retailers, while simultaneously shifting power towards the platforms themselves. Second, digital platforms have established themselves not only as infrastructure providers but also as actors within these infrastructures, framing digital as well as physical retail spaces, inter alia due to their role as publicly legitimised retail advisers. Third, while institutions want to help retailers to survive, they simultaneously enhance retailers' dependency on digital platforms.}, language = {en} } @article{Mencke2018, author = {Mencke, Johanna}, title = {Multimodalit{\"a}t als strategisches Framing - Die mediale Selbstinszenierung von Marion Mar{\´e}chal-Le Pen (FN) in den sozialen Netzwerken}, series = {promptus - W{\"u}rzburger Beitr{\"a}ge zur Romanistik}, volume = {4}, journal = {promptus - W{\"u}rzburger Beitr{\"a}ge zur Romanistik}, issn = {2364-6705}, url = {http://nbn-resolving.de/urn:nbn:de:bvb:20-opus-173990}, pages = {93-134}, year = {2018}, abstract = {The present study focuses on Marion Mar{\´e}chal-Le Pen's self-representation on social media. Despite her youth, the niece of the party's chairwoman and granddaughter of its founder is a distinguished member of the French radical right-wing populist and nationalist party Front National. The corpus-based analysis of her digital presence on Twitter, Instagram and Facebook on which this paper is based shows a specific use of linguistic and multimodal resources as a means of strategic framing of political content. In particular, an analysis of Mar{\´e}chal-Le Pen's use of searchable hashtags and @mentions referring to different political and non-political actors reveals it as a strategy of polarization between a constructed us and a negatively connoted them.}, language = {de} }