@inproceedings{TrumanvonMammen2021,
  author    = {Truman, Samuel and von Mammen, Sebastian},
  title     = {Interactive Self-Assembling Agent Ensembles},
  series = {Proceedings of the 1st Games Technology Summit},
  booktitle = {Proceedings of the 1st Games Technology Summit},
  url       = {http://nbn-resolving.de/urn:nbn:de:bvb:20-opus-246032},
  pages     = {29-36},
  year      = {2021},
  abstract  = {In this paper, we bridge the gap between procedural content generation (PCG) and user-generated content (UGC) by proposing and demonstrating an interactive agent-based model of self-assembling ensembles that can be directed though user input. We motivate these efforts by considering the opportunities technology provides to pursue game designs based on according game design frameworks. We present three different use cases of the proposed model that emphasize its potential to (1) self-assemble into predefined 3D graphical assets, (2) define new structures in the context of virtual environments by self-assembling layers on the surfaces of arbitrary 3D objects, and (3) allow novel structures to self-assemble only considering the model's configuration and no external dependencies. To address the performance restrictions in computer games, we realized the prototypical model implementation by means of an efficient entity component system (ECS). We conclude the paper with an outlook on future steps to further explore novel interactive, dynamic PCG mechanics and to ensure their efficiency.},
  language  = {en}
}
@article{KnollSchramm2015,
  author    = {Knoll, Johannes and Schramm, Holger},
  title     = {Advertising in social network sites - Investigating the social influence of user-generated content on online advertising effects},
  series = {Communications},
  volume    = {40},
  journal   = {Communications},
  number    = {3},
  issn      = {1613-4087},
  doi       = {10.1515/commun-2015-0011},
  url       = {http://nbn-resolving.de/urn:nbn:de:bvb:20-opus-194192},
  pages     = {341-360},
  year      = {2015},
  abstract  = {In today's social online world there is a variety of interaction and participatory possibilities which enable web users to actively produce content themselves. This user-generated content is omnipresent in the web and there is growing evidence that it is used to select or evaluate professionally created online information. The present study investigated how this surrounding content affects online advertising by drawing from social influence theory. Specifically, it was assumed that web users sharing an interpersonal relationship (interpersonal influence) and/or a group membership (collective influence) with authors of user-generated content which appears next to advertising on the web page are more strongly influenced in their response to the advertising than unrelated users. These assumptions were tested in a 2 × 2 between-subject experiment with 118 students who were exposed to four different Facebook profiles that differed in terms of interpersonal connection to the source (existent/non-existent) and collective connection to the source (existent/non-existent). The results show a significant impact in the case of collective influence, but not in the case of interpersonal influence. The underlying mechanisms of this effect and implications of the results for online advertising are discussed.},
  language  = {en}
}