@book{Steiger2017, author = {Steiger, Markus}, title = {Multiagentensysteme zur Simulation von Konsumentenverhalten - Untersuchung individuenbasierter Simulationsszenarien zur strategischen Standortplanung im Einzelhandel}, publisher = {Verlag MetaGIS Fachbuch}, address = {Mannheim}, isbn = {978-3-936438-93-2}, url = {http://nbn-resolving.de/urn:nbn:de:bvb:20-opus-180782}, publisher = {Universit{\"a}t W{\"u}rzburg}, pages = {xvii, 216 Seiten}, year = {2017}, abstract = {Im Rahmen der vorliegenden Untersuchung liegt der Fokus auf der {\"U}berpr{\"u}fung und Weiterentwicklung der Methode der Multiagentensysteme f{\"u}r die Prognosezwecke im Einzelhandel. Die konkrete Zielsetzung der Arbeit ist der Entwurf eines integrativen Systems zur Simulation m{\"o}glicher Zukunftsszenarien des (r{\"a}umlichen) Konsumentenverhaltens. Mit Hilfe einer agentenbasierten Modellierung ist es m{\"o}glich die bisher vorherrschenden Top-Down Ans{\"a}tze flexibel in ein Bottom-Up Modell zu integrieren. Die wichtigsten strukturpr{\"a}genden Impulse im Einzelhandelssystem und somit auch auf die Konsumenten gehen aktuell von der Digitalisierung des Verkaufsvorgangs aus. Hierbei wird der „Raum-Zeit-K{\"a}fig" der Kunden ausgeweitet und bestimmte Zw{\"a}nge der r{\"a}umlichen und zeitlichen Bindung innerhalb des Kaufprozesses entfallen. Die klassische zeitliche Abfolge des Einkaufsverhaltens wird aufgel{\"o}st; Information findet vermehrt digital statt. Vielmehr steht der Produktnutzen im Mittelpunkt, und zugeh{\"o}rige Dienstleistungen wie Information, Service und Logistik werden flexibel kombiniert. Vor diesem Hintergrund stellt die agentenbasierte Simulation einen dynamischen Ansatzpunkt dar, in dem eine Reihe der Defizite tradierter, statischer Methoden Ber{\"u}cksichtigung findet und sich vielf{\"a}ltige Einsatzm{\"o}glichkeiten f{\"u}r die Analyse der Wechselwirkungen zwischen Konsumentenverhalten und r{\"a}umlichen Einzelhandelsstrukturen ergeben. Aufgrund der zunehmenden Digitalisierung des Einkaufsprozesses und den daraus entstehenden Informationen zum Konsumentenverhalten in Kombination mit immer komplexeren Fragestellungen ist in den kommenden Jahren eine verst{\"a}rkte Dynamik bei der Anwendungsh{\"a}ufigkeit von Multiagentensimulationen in Einzelhandelsunternehmen zu erwarten.}, subject = {Einzelhandel}, language = {de} } @article{Schaefer2017, author = {Sch{\"a}fer, Elena}, title = {Veo veo. ?'Qu{\´e} ves? Durch H{\"o}r-Seh-Verstehen zu Mehrsprachigkeitskompetenz}, series = {promptus - W{\"u}rzburger Beitr{\"a}ge zur Romanistik}, volume = {3}, journal = {promptus - W{\"u}rzburger Beitr{\"a}ge zur Romanistik}, issn = {2510-2613}, url = {http://nbn-resolving.de/urn:nbn:de:bvb:20-opus-172946}, pages = {183-201}, year = {2017}, abstract = {Multilingualism is part of our everyday lives and has recently entered the medium of film. Based on the linguistic diversity of Spanish-speaking countries, the present paper explores multilingualism as a key competence of foreign language learning. Since film provides students with audiovisual access to multilingual situations, a selection of educational videos that form parts of German textbooks will be critically explored concerning the presentation of multilingual phenomena. The results will be discussed in order to contribute to the systematic acquisition of multilingual skills in the sense of language and cultural awareness during classroom learning.}, language = {de} } @article{Berneiser2017, author = {Berneiser, Tobias}, title = {Lissabonner Navigationen. Literarische Nautik und heterotopischer Stadtdiskurs in Jos{\´e} Cardoso Pires' Lisboa - Livro de Bordo}, series = {promptus - W{\"u}rzburger Beitr{\"a}ge zur Romanistik}, volume = {3}, journal = {promptus - W{\"u}rzburger Beitr{\"a}ge zur Romanistik}, issn = {2510-2613}, url = {http://nbn-resolving.de/urn:nbn:de:bvb:20-opus-172859}, pages = {39-64}, year = {2017}, abstract = {This article seeks to analyse urban representation in Jos{\´e} Cardoso Pires's Lisboa - Livro de Bordo (1997), a book dedicated to the author's home city Lisbon, by focusing on its prevailing nautical and maritime imagery. This imagery as well as its tendency to design Lisbon as a city-ship shall be examined with regard to spatial construction in the Livro de Bordo. Urban sailing as well as the recurrent representations of the Portuguese capital's spaces as heterotopias will be interpreted as approaches to subvert institutional and homogenic discourses on Lisbon.}, language = {de} } @article{Hennemann2017, author = {Hennemann, Anja}, title = {«ainda {\´e} nova a m{\´u}sica, i think» Zur Code-Alternation in portugiesischen online-Diskursen}, series = {promptus - W{\"u}rzburger Beitr{\"a}ge zur Romanistik}, volume = {3}, journal = {promptus - W{\"u}rzburger Beitr{\"a}ge zur Romanistik}, issn = {2510-2613}, url = {http://nbn-resolving.de/urn:nbn:de:bvb:20-opus-172882}, pages = {107-125}, year = {2017}, abstract = {The present paper is concerned with the use of English cognitive verbs like think, mean and guess as well as with fixed expressions that contain these verbs like guess what (?) or think about it in Portuguese online discourses. In the qualitative analysis of examples retrieved from the Corpus do Portugu{\^e}s (Web/Dialects) I mainly focus on the syntactic behavior of the expressions under survey, also comparing their use and function in the English language. In the final part of the paper I reflect about possible reasons of the employment of English elements in Portuguese conversation.}, language = {de} } @article{Book2017, author = {Book, Bettina}, title = {Komplements{\"a}tze im Spanischen}, series = {promptus - W{\"u}rzburger Beitr{\"a}ge zur Romanistik}, volume = {3}, journal = {promptus - W{\"u}rzburger Beitr{\"a}ge zur Romanistik}, issn = {2510-2613}, url = {http://nbn-resolving.de/urn:nbn:de:bvb:20-opus-172869}, pages = {67-80}, year = {2017}, abstract = {This paper discusses complementation strategies in Spanish, focusing on a specific construction most speakers are not aware of: the complementation clause preceded by the verb conocer. Not being a typical complement-taking verb, conocer surprises with a stable and persistent presence throughout the centuries, from Old Spanish to Modern Spanish. After giving an introduction into the field of complementation clauses and one of its main focus of study, grammatical mood, this study uses empirical data from the corpus programs CORDE, CREA and CORPES XXI to show the usage and prevalence of the construction in question. In doing so, this analysis gives a quantitative insight, exemplifying the results with several examples from all ages.}, language = {de} } @article{Rauchhaus2017, author = {Rauchhaus, Moritz}, title = {Topo-Analyse hin zur Ewigkeit: Catherine Pozzi zwischen Journal und Peau d'{\^A}me}, series = {promptus - W{\"u}rzburger Beitr{\"a}ge zur Romanistik}, volume = {3}, journal = {promptus - W{\"u}rzburger Beitr{\"a}ge zur Romanistik}, issn = {2510-2613}, url = {http://nbn-resolving.de/urn:nbn:de:bvb:20-opus-172938}, pages = {165-180}, year = {2017}, abstract = {Peau d'{\^A}me has often been regarded as an enigmatic and mysterious text which prevented a broad attention and interpretation since its posthumous publication in 1935. But putting the perspective on Pozzi's Journal, particularly during the years 1920 and 1921, allows us to discover a significant intertextuality between both of them. Catherine Pozzi's perception of space in her every day writing does not differ from her philosophical work, since for her the concepts of center and periphery do not form a strict dichotomy. It becomes superfluous in a world without limits. The perception and philosophy of Catherine Pozzi tends to go beyond the boundaries of space which allows us, as readers of these two forms of writing, to comprehend her vision of a spatial and temporal eternity.}, language = {de} }