@article{SeibtMuehlbergerLikowskietal.2015,
  author    = {Seibt, Beate and M{\"u}hlberger, Andreas and Likowski, Katja U. and Weyers, Peter},
  title     = {Facial mimicry in its social setting},
  series = {Frontiers in Psychology},
  volume    = {6},
  journal   = {Frontiers in Psychology},
  number    = {1122},
  doi       = {10.3389/fpsyg.2015.01122},
  url       = {http://nbn-resolving.de/urn:nbn:de:bvb:20-opus-151415},
  year      = {2015},
  abstract  = {In interpersonal encounters, individuals often exhibit changes in their own facial expressions in response to emotional expressions of another person. Such changes are often called facial mimicry. While this tendency first appeared to be an automatic tendency of the perceiver to show the same emotional expression as the sender, evidence is now accumulating that situation, person, and relationship jointly determine whether and for which emotions such congruent facial behavior is shown. We review the evidence regarding the moderating influence of such factors on facial mimicry with a focus on understanding the meaning of facial responses to emotional expressions in a particular constellation. From this, we derive recommendations for a research agenda with a stronger focus on the most common forms of encounters, actual interactions with known others, and on assessing potential mediators of facial mimicry. We conclude that facial mimicry is modulated by many factors: attention deployment and sensitivity, detection of valence, emotional feelings, and social motivations. We posit that these are the more proximal causes of changes in facial mimicry due to changes in its social setting.},
  language  = {en}
}
@article{TopolinskiZuernSchneider2015,
  author    = {Topolinski, Sascha and Z{\"u}rn, Michael and Schneider, Iris K.},
  title     = {What's in and what's out in branding? A novel articulation effect for brand names},
  series = {Frontiers in Psychology},
  volume    = {6},
  journal   = {Frontiers in Psychology},
  number    = {585},
  doi       = {10.3389/fpsyg.2015.00585},
  url       = {http://nbn-resolving.de/urn:nbn:de:bvb:20-opus-143036},
  year      = {2015},
  abstract  = {The present approach exploits the biomechanical connection between articulation and ingestion-related mouth movements to introduce a novel psychological principle of brand name design. We constructed brand names for diverse products with consonantal stricture spots either from the front to the rear of the mouth, thus inwards (e.g., BODIKA), or from the rear to the front, thus outwards (e.g., KODIBA). These muscle dynamics resemble the oral kinematics during either ingestion (inwards), which feels positive, or expectoration (outwards), which feels negative. In 7 experiments (total N = 1261), participants liked products with inward names more than products with outward names (Experiment 1), reported higher purchase intentions (Experiment 2), and higher willingness-to-pay (Experiments 3a-3c, 4, 5), with the price gain amounting to 4-13\% of the average estimated product value. These effects occurred across English and German language, under silent reading, for both edible and non-edible products, and even in the presence of a much stronger price determinant, namely fair-trade production (Experiment 5).},
  language  = {en}
}