@incollection{Appel2016, author = {Appel, Alexandra}, title = {Multi-Channel-Einzelhandel und Embeddedness - das Beispiel Migros Sanal Market in der T{\"u}rkei}, series = {Online-Handel ist Wandel}, booktitle = {Online-Handel ist Wandel}, url = {http://nbn-resolving.de/urn:nbn:de:bvb:20-opus-182662}, publisher = {Universit{\"a}t W{\"u}rzburg}, pages = {157-178}, year = {2016}, abstract = {No abstract available.}, language = {de} }