@article{Mencke2018,
  author    = {Mencke, Johanna},
  title     = {Multimodalit{\"a}t als strategisches Framing - Die mediale Selbstinszenierung von Marion Mar{\´e}chal-Le Pen (FN) in den sozialen Netzwerken},
  series = {promptus - W{\"u}rzburger Beitr{\"a}ge zur Romanistik},
  volume    = {4},
  journal   = {promptus - W{\"u}rzburger Beitr{\"a}ge zur Romanistik},
  issn      = {2364-6705},
  url       = {http://nbn-resolving.de/urn:nbn:de:bvb:20-opus-173990},
  pages     = {93-134},
  year      = {2018},
  abstract  = {The present study focuses on Marion Mar{\´e}chal-Le Pen's self-representation on social media. Despite her youth, the niece of the party's chairwoman and granddaughter of its founder is a distinguished member of the French radical right-wing populist and nationalist party Front National. The corpus-based analysis of her digital presence on Twitter, Instagram and Facebook on which this paper is based shows a specific use of linguistic and multimodal resources as a means of strategic framing of political content. In particular, an analysis of Mar{\´e}chal-Le Pen's use of searchable hashtags and @mentions referring to different political and non-political actors reveals it as a strategy of polarization between a constructed us and a negatively connoted them.},
  language  = {de}
}