@phdthesis{Meller2020,
  author    = {Meller, Jan Maximilian},
  title     = {Data-driven Operations Management: Combining Machine Learning and Optimization for Improved Decision-making},
  doi       = {10.25972/OPUS-20604},
  url       = {http://nbn-resolving.de/urn:nbn:de:bvb:20-opus-206049},
  school      = {Universit{\"a}t W{\"u}rzburg},
  year      = {2020},
  abstract  = {This dissertation consists of three independent, self-contained research papers that investigate how state-of-the-art machine learning algorithms can be used in combination with operations management models to consider high dimensional data for improved planning decisions. More specifically, the thesis focuses on the question concerning how the underlying decision support models change structurally and how those changes affect the resulting decision quality. Over the past years, the volume of globally stored data has experienced tremendous growth. Rising market penetration of sensor-equipped production machinery, advanced ways to track user behavior, and the ongoing use of social media lead to large amounts of data on production processes, user behavior, and interactions, as well as condition information about technical gear, all of which can provide valuable information to companies in planning their operations. In the past, two generic concepts have emerged to accomplish this. The first concept, separated estimation and optimization (SEO), uses data to forecast the central inputs (i.e., the demand) of a decision support model. The forecast and a distribution of forecast errors are then used in a subsequent stochastic optimization model to determine optimal decisions. In contrast to this sequential approach, the second generic concept, joint estimation-optimization (JEO), combines the forecasting and optimization step into a single optimization problem. Following this approach, powerful machine learning techniques are employed to approximate highly complex functional relationships and hence relate feature data directly to optimal decisions. The first article, "Machine learning for inventory management: Analyzing two concepts to get from data to decisions", chapter 2, examines performance differences between implementations of these concepts in a single-period Newsvendor setting. The paper first proposes a novel JEO implementation based on the random forest algorithm to learn optimal decision rules directly from a data set that contains historical sales and auxiliary data. Going forward, we analyze structural properties that lead to these performance differences. Our results show that the JEO implementation achieves significant cost improvements over the SEO approach. These differences are strongly driven by the decision problem's cost structure and the amount and structure of the remaining forecast uncertainty. The second article, "Prescriptive call center staffing", chapter 3, applies the logic of integrating data analysis and optimization to a more complex problem class, an employee staffing problem in a call center. We introduce a novel approach to applying the JEO concept that augments historical call volume data with features like the day of the week, the beginning of the month, and national holiday periods. We employ a regression tree to learn the ex-post optimal staffing levels based on similarity structures in the data and then generalize these insights to determine future staffing levels. This approach, relying on only few modeling assumptions, significantly outperforms a state-of-the-art benchmark that uses considerably more model structure and assumptions. The third article, "Data-driven sales force scheduling", chapter 4, is motivated by the problem of how a company should allocate limited sales resources. We propose a novel approach based on the SEO concept that involves a machine learning model to predict the probability of winning a specific project. We develop a methodology that uses this prediction model to estimate the "uplift", that is, the incremental value of an additional visit to a particular customer location. To account for the remaining uncertainty at the subsequent optimization stage, we adapt the decision support model in such a way that it can control for the level of trust in the predicted uplifts. This novel policy dominates both a benchmark that relies completely on the uplift information and a robust benchmark that optimizes the sum of potential profits while neglecting any uplift information. The results of this thesis show that decision support models in operations management can be transformed fundamentally by considering additional data and benefit through better decision quality respectively lower mismatch costs. The way how machine learning algorithms can be integrated into these decision support models depends on the complexity and the context of the underlying decision problem. In summary, this dissertation provides an analysis based on three different, specific application scenarios that serve as a foundation for further analyses of employing machine learning for decision support in operations management.},
  subject      = {Operations Management},
  language  = {en}
}