@article{Hesselbach2020, author = {Hesselbach, Robert}, title = {<> - A Corpus-based Approach of Official French, Italian, and Spanish Social Media Discourse in the Light of the Coronavirus Crisis}, series = {promptus - W{\"u}rzburger Beitr{\"a}ge zur Romanistik}, volume = {6}, journal = {promptus - W{\"u}rzburger Beitr{\"a}ge zur Romanistik}, url = {http://nbn-resolving.de/urn:nbn:de:bvb:20-opus-244251}, pages = {45-66}, year = {2020}, abstract = {France, Italy, and Spain are three Romance-speaking countries which - at least in Europe - have been affected to a very high degree by the consequences of the Corona pandemic. This paper examines discursive strategies on social media (Twitter and Facebook) by the three heads of government/state of the aforementioned countries - namely Emmanuel Macron (France), Giuseppe Conte (Italy), and Pedro S{\´a}nchez (Spain)- from a corpuslinguistic point of view. For this purpose, a corpus was created which contains all Twitter and Facebook messages posted by these heads of government/state from the beginning of February until the end of April 2020. By applying corpus-linguistic methods we find that all three politicians consciously use social media to sensitize, inform, and - in view of a dramatic pandemic situation - unite their respective populations behind them.}, language = {en} } @article{Mencke2018, author = {Mencke, Johanna}, title = {Multimodalit{\"a}t als strategisches Framing - Die mediale Selbstinszenierung von Marion Mar{\´e}chal-Le Pen (FN) in den sozialen Netzwerken}, series = {promptus - W{\"u}rzburger Beitr{\"a}ge zur Romanistik}, volume = {4}, journal = {promptus - W{\"u}rzburger Beitr{\"a}ge zur Romanistik}, issn = {2364-6705}, url = {http://nbn-resolving.de/urn:nbn:de:bvb:20-opus-173990}, pages = {93-134}, year = {2018}, abstract = {The present study focuses on Marion Mar{\´e}chal-Le Pen's self-representation on social media. Despite her youth, the niece of the party's chairwoman and granddaughter of its founder is a distinguished member of the French radical right-wing populist and nationalist party Front National. The corpus-based analysis of her digital presence on Twitter, Instagram and Facebook on which this paper is based shows a specific use of linguistic and multimodal resources as a means of strategic framing of political content. In particular, an analysis of Mar{\´e}chal-Le Pen's use of searchable hashtags and @mentions referring to different political and non-political actors reveals it as a strategy of polarization between a constructed us and a negatively connoted them.}, language = {de} }