@techreport{FischerHrsg2017,
  author    = {Fischer (Hrsg.), Doris},
  title     = {Tourism in W{\"u}rzburg: Suggestions on how to enhance the travel experience for Chinese tourists},
  edition   = {1. Auflage},
  url       = {http://nbn-resolving.de/urn:nbn:de:bvb:20-opus-143898},
  pages     = {64},
  year      = {2017},
  abstract  = {This report provides suggestions on how to enhance the travel experience for Chinese tourists in the German city of W{\"u}rzburg. Based on a user experience survey and a market research, this work includes a quantitative and competitive analysis. It further provides concrete and hands-on measurements for the city council to improve the experience of Chinese visitors coming to W{\"u}rzburg.},
  subject      = {China},
  language  = {en}
}
@misc{Shane2017,
  type      = {Master Thesis},
  author    = {Shane, Nadine},
  title     = {The Country-of-Origin Effect and its Potential Impact on How German Consumers Perceive Chinese Luxury Goods},
  url       = {http://nbn-resolving.de/urn:nbn:de:bvb:20-opus-153047},
  school      = {Universit{\"a}t W{\"u}rzburg},
  year      = {2017},
  abstract  = {This thesis investigates the impact of the country-of-origin effect on Chinese luxury brands which intend to enter the German luxury goods market. By means of a questionnaire and a quantitative analysis, possible threats to Chinese newcomers that derive from an unfavorable country image are illustrated. In fact, the Chinese origin of luxury goods has an impact on German consumers' perception.},
  subject      = {China},
  language  = {en}
}