@phdthesis{Becker2018,
  author    = {Becker, Martin},
  title     = {Understanding Human Navigation using Bayesian Hypothesis Comparison},
  url       = {http://nbn-resolving.de/urn:nbn:de:bvb:20-opus-163522},
  school      = {Universit{\"a}t W{\"u}rzburg},
  year      = {2018},
  abstract  = {Understanding human navigation behavior has implications for a wide range of application scenarios. For example, insights into geo-spatial navigation in urban areas can impact city planning or public transport. Similarly, knowledge about navigation on the web can help to improve web site structures or service experience. In this work, we focus on a hypothesis-driven approach to address the task of understanding human navigation: We aim to formulate and compare ideas — for example stemming from existing theory, literature, intuition, or previous experiments — based on a given set of navigational observations. For example, we may compare whether tourists exploring a city walk "short distances" before taking their next photo vs. they tend to "travel long distances between points of interest", or whether users browsing Wikipedia "navigate semantically" vs. "click randomly". For this, the Bayesian method HypTrails has recently been proposed. However, while HypTrails is a straightforward and flexible approach, several major challenges remain: i) HypTrails does not account for heterogeneity (e.g., incorporating differently behaving user groups such as tourists and locals is not possible), ii) HypTrails does not support the user in conceiving novel hypotheses when confronted with a large set of possibly relevant background information or influence factors, e.g., points of interest, popularity of locations, time of the day, or user properties, and finally iii) formulating hypotheses can be technically challenging depending on the application scenario (e.g., due to continuous observations or temporal constraints). In this thesis, we address these limitations by introducing various novel methods and tools and explore a wide range of case studies. In particular, our main contributions are the methods MixedTrails and SubTrails which specifically address the first two limitations: MixedTrails is an approach for hypothesis comparison that extends the previously proposed HypTrails method to allow formulating and comparing heterogeneous hypotheses (e.g., incorporating differently behaving user groups). SubTrails is a method that supports hypothesis conception by automatically discovering interpretable subgroups with exceptional navigation behavior. In addition, our methodological contributions also include several tools consisting of a distributed implementation of HypTrails, a web application for visualizing geo-spatial human navigation in the context of background information, as well as a system for collecting, analyzing, and visualizing mobile participatory sensing data. Furthermore, we conduct case studies in many application domains, which encompass — among others — geo-spatial navigation based on photos from the photo-sharing platform Flickr, browsing behavior on the social tagging system BibSonomy, and task choosing behavior on a commercial crowdsourcing platform. In the process, we develop approaches to cope with application specific subtleties (like continuous observations and temporal constraints). The corresponding studies illustrate the variety of domains and facets in which navigation behavior can be studied and, thus, showcase the expressiveness, applicability, and flexibility of our methods. Using these methods, we present new aspects of navigational phenomena which ultimately help to better understand the multi-faceted characteristics of human navigation behavior.},
  subject      = {Bayes-Verfahren},
  language  = {en}
}