@article{Mencke2018,
  author    = {Mencke, Johanna},
  title     = {Multimodalit{\"a}t als strategisches Framing - Die mediale Selbstinszenierung von Marion Mar{\´e}chal-Le Pen (FN) in den sozialen Netzwerken},
  series = {promptus - W{\"u}rzburger Beitr{\"a}ge zur Romanistik},
  volume    = {4},
  journal   = {promptus - W{\"u}rzburger Beitr{\"a}ge zur Romanistik},
  issn      = {2364-6705},
  url       = {http://nbn-resolving.de/urn:nbn:de:bvb:20-opus-173990},
  pages     = {93-134},
  year      = {2018},
  abstract  = {The present study focuses on Marion Mar{\´e}chal-Le Pen's self-representation on social media. Despite her youth, the niece of the party's chairwoman and granddaughter of its founder is a distinguished member of the French radical right-wing populist and nationalist party Front National. The corpus-based analysis of her digital presence on Twitter, Instagram and Facebook on which this paper is based shows a specific use of linguistic and multimodal resources as a means of strategic framing of political content. In particular, an analysis of Mar{\´e}chal-Le Pen's use of searchable hashtags and @mentions referring to different political and non-political actors reveals it as a strategy of polarization between a constructed us and a negatively connoted them.},
  language  = {de}
}
@incollection{Kushch2022,
  author    = {Kushch, Elina},
  title     = {The aphoristic potential of presidential rhetoric of G. Bush Jr.},
  series = {Studies in Modern English},
  booktitle = {Studies in Modern English},
  editor    = {Lazebna, Nataliia and Kumar, Dinesh},
  publisher = {W{\"u}rzburg University Press},
  address   = {W{\"u}rzburg},
  doi       = {10.25972/WUP-978-3-95826-199-0-25},
  url       = {http://nbn-resolving.de/urn:nbn:de:bvb:20-opus-296456},
  publisher      = {W{\"u}rzburg University Press},
  pages     = {25-39},
  year      = {2022},
  abstract  = {This research paper concentrates on the analysis of the aphoristic potential of G. W. Bush's presidential rhetoric. Aphorisms are the most ancient laconic forms of expressing original and completed thoughts which reveal the peculiarity of their authors' world perception and worldview. From this perspective, these units can serve as the means of values codification. Repeatability and widespread use of aphorisms in various communications contribute to transmitting the values and ideas between the generations. Political aphorisms, which are a combination of aphoristic expressions from political communication and discourse, play an important role in this process. The authors of these expressions are not only politicians, but also philosophers, historians, writers, celebrities of different nationalities and generations. Presidential rhetoric is an integral and significant part of political discourse. The use of aphorisms as the means of codification of national and common human values in President G. W. Bush's formal addresses and speeches is intentional. It makes them concise and original, influential and convincing. Aphoristic expressions denoting common human values show the ideas and beliefs of their authors, as well as the politician, about life, justice, equality, freedom, faith, family. Aphorisms defining national values become the means of updating concepts of democracy, unity and diversity, freedom and security, success, and opportunity to fulfill one's potential in American society. The distinctive feature of G.W. Bush's rhetoric is the frequent use of aphorisms whose authors are the Founding Fathers.},
  language  = {en}
}
@article{Hesselbach2020,
  author    = {Hesselbach, Robert},
  title     = {<<Nous sommes en guerre sanitaire contre le COVID-19>> - A Corpus-based Approach of Official French, Italian, and Spanish Social Media Discourse in the Light of the Coronavirus Crisis},
  series = {promptus - W{\"u}rzburger Beitr{\"a}ge zur Romanistik},
  volume    = {6},
  journal   = {promptus - W{\"u}rzburger Beitr{\"a}ge zur Romanistik},
  url       = {http://nbn-resolving.de/urn:nbn:de:bvb:20-opus-244251},
  pages     = {45-66},
  year      = {2020},
  abstract  = {France, Italy, and Spain are three Romance-speaking countries which - at least in Europe - have been affected to a very high degree by the consequences of the Corona pandemic. This paper examines discursive strategies on social media (Twitter and Facebook) by the three heads of government/state of the aforementioned countries - namely Emmanuel Macron (France), Giuseppe Conte (Italy), and Pedro S{\´a}nchez (Spain)- from a corpuslinguistic point of view. For this purpose, a corpus was created which contains all Twitter and Facebook messages posted by these heads of government/state from the beginning of February until the end of April 2020. By applying corpus-linguistic methods we find that all three politicians consciously use social media to sensitize, inform, and - in view of a dramatic pandemic situation - unite their respective populations behind them.},
  language  = {en}
}