@misc{Schaper2018,
  type      = {Master Thesis},
  author    = {Schaper, Anna-Katharina},
  title     = {Conquering China's Second-Tier Cities: An Empirical Analysis of the Relationship between a City's Degree of Internationalization and Foreign Companies' Market Entry Decisions in China's Second-Tier Cities},
  url       = {http://nbn-resolving.de/urn:nbn:de:bvb:20-opus-161329},
  school      = {Universit{\"a}t W{\"u}rzburg},
  year      = {2018},
  abstract  = {China's emerging second-tier cities attract more and more foreign companies that are looking for business opportunities. Although much has been written about companies' internationalization strategies, including companies' market entry decisions and market entry mode strategies, research on the relationship between a city's degree of internationalization and foreign companies' market entry decisions and market entry mode strategies in second-tier cities in China is still relatively scarce. Thus, the central research question of this study is: Why and how does a second-tier city's degree of internationalization influence foreign companies' market entry decisions and market entry mode strategies in second-tier China? This study is based on a qualitative research approach; an embedded multiple-case study is applied and interviews with two different target groups are conducted. The first target group consists of foreign companies having established business operations in China's second-tier cities directly and have had no previous business operations in first-tier cites. The second group is made up of foreign companies that initially operated in first-tier China, and then moved to second-tier cities. The company sample compromises small- and medium-sized foreign companies with various industry backgrounds and market entry modes in Chengdu and Chongqing. Since 2015, Maxxelli has been publishing its China International City Index (CICI) on a yearly basis in which it measures and compares China's cities' degree of internationalization. Because Maxxelli revised this year's CICI methodology comprehensively, this study also aims at feedback to improve the overall CICI. This study concludes that a second-tier city's degree of internationalization is particularly important to foreign companies having first set up in Chinese first-tier cities. Companies having established themselves in second-tier cities directly, do not pay a lot of direct attention to a city's degree of internationalization and tend to base their market entry decisions more on business opportunities they identify in a city. In addition, this study argues that in most cases a city's degree of internationalization does not influence the type of market entry mode companies choose to enter second-tier China.},
  subject      = {China},
  language  = {en}
}