@techreport{FischerHrsg2017,
  author    = {Fischer (Hrsg.), Doris},
  title     = {Tourism in W{\"u}rzburg: Suggestions on how to enhance the travel experience for Chinese tourists},
  edition   = {1. Auflage},
  url       = {http://nbn-resolving.de/urn:nbn:de:bvb:20-opus-143898},
  pages     = {64},
  year      = {2017},
  abstract  = {This report provides suggestions on how to enhance the travel experience for Chinese tourists in the German city of W{\"u}rzburg. Based on a user experience survey and a market research, this work includes a quantitative and competitive analysis. It further provides concrete and hands-on measurements for the city council to improve the experience of Chinese visitors coming to W{\"u}rzburg.},
  subject      = {China},
  language  = {en}
}