TY  - RPRT
A1  - Fischer (Hrsg.), Doris
T1  - Tourism in Würzburg: Suggestions on how to enhance the travel experience for Chinese tourists
BT  - A student project at the Julius-Maximilian-University Würzburg
N2  - This report provides suggestions on how to enhance the travel experience for Chinese tourists in the German city of Würzburg. Based on a user experience survey and a market research, this work includes a quantitative and competitive analysis. It further provides concrete and hands-on measurements for the city council to improve the experience of Chinese visitors coming to Würzburg.
KW  - China
KW  - Tourismus
KW  - user experience
KW  - travel experience
KW  - Würzburg
KW  - chinese tourists
KW  - Würzburg
Y1  - 2017
U6  - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:bvb:20-opus-143898
ET  - 1. Auflage
ER  - 
TY  - THES
A1  - Shane, Nadine
T1  - The Country-of-Origin Effect and its Potential Impact on How German Consumers Perceive Chinese Luxury Goods
N2  - This thesis investigates the impact of the country-of-origin effect on Chinese luxury brands which intend to enter the German luxury goods market. By means of a questionnaire and a quantitative analysis, possible threats to Chinese newcomers that derive from an unfavorable country image are illustrated. In fact, the Chinese origin of luxury goods has an impact on German consumers' perception.
KW  - country-of-origin effect
KW  - China
KW  - luxury market
KW  - consumerism
KW  - German consumers
Y1  - 2017
U6  - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:bvb:20-opus-153047
ER  -