TY  - JOUR
A1  - Mencke, Johanna
T1  - Multimodalität als strategisches Framing – Die mediale Selbstinszenierung von Marion Maréchal-Le Pen (FN) in den sozialen Netzwerken
JF  - promptus - Würzburger Beiträge zur Romanistik
N2  - The present study focuses on Marion Maréchal-Le Pen’s self-representation on social media. Despite her youth, the niece of the party’s chairwoman and granddaughter of its founder is a distinguished member of the French radical right-wing populist and nationalist party Front National. The corpus-based analysis of her digital presence on Twitter, Instagram and Facebook on which this paper is based shows a specific use of linguistic and multimodal resources as a means of strategic framing of political content. In particular, an analysis of Maréchal-Le Pen’s use of searchable hashtags and @mentions referring to different political and non-political actors reveals it as a strategy of polarization between a constructed us and a negatively connoted them.
KW  - Web 2.0
KW  - Marion Maréchal-Le Pen
KW  - Front National
KW  - politischer Diskurs
KW  - Twitter
KW  - Facebook
KW  - Instagram
KW  - social media
KW  - framing
KW  - multimodality
KW  - political discourse
KW  - technomots
Y1  - 2018
U6  - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:bvb:20-opus-173990
SN  - 2364-6705
VL  - 4
ER  -