TY  - RPRT
A1  - Fischer (Hrsg.), Doris
T1  - Tourism in Würzburg: Suggestions on how to enhance the travel experience for Chinese tourists
BT  - A student project at the Julius-Maximilian-University Würzburg
N2  - This report provides suggestions on how to enhance the travel experience for Chinese tourists in the German city of Würzburg. Based on a user experience survey and a market research, this work includes a quantitative and competitive analysis. It further provides concrete and hands-on measurements for the city council to improve the experience of Chinese visitors coming to Würzburg.
KW  - China
KW  - Tourismus
KW  - user experience
KW  - travel experience
KW  - Würzburg
KW  - chinese tourists
KW  - Würzburg
Y1  - 2017
U6  - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:bvb:20-opus-143898
ET  - 1. Auflage
ER  - 
TY  - RPRT
A1  - Angnide, Enarile
A1  - Bielitska, Iryna
A1  - Borchert, Leon
A1  - Braun, Louisa
A1  - Bühler, Pascal
A1  - Chen, Xinyue
A1  - Ho, Katherina
A1  - Hofmann, Lena
A1  - Kebekus, Melvin
A1  - Kubsch, Torbjörn
A1  - Li, Alexander
A1  - Lin, Simon
A1  - Mischer, Andreas
A1  - Mogus, Mateja
A1  - Schmid, Fabian
A1  - Schneidawind, Luisa
A1  - Voss, Manuela
A1  - Wilson, Claire
A1  - Wieteska, Filip
A1  - Yu, Linda
ED  - Lindner, Jonas
ED  - Fischer, Doris
T1  - Chinese Entanglements in Lower Franconian Business
BT  - A student research project by the Chair of China Business and Economics at the University of Würzburg
N2  - Using own survey data and interviews, this study analyzes how businesses in Lower Franconia (Unterfranken) are entangled with China. Starting with a bird's-eye-view of the current situation, the study goes on to provide valuable insights from five specific industries. The study shows that a majority of the analyzed firms have some sort of ties to China, be it through Chinese customers, import/export activities, or else.
KW  - China
KW  - Unterfranken
KW  - China
KW  - Lower Franconia
KW  - Unterfranken
KW  - business
KW  - entanglement
KW  - Handel
Y1  - 2020
U6  - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:bvb:20-opus-209876
ER  -