TY  - THES
A1  - Shane, Nadine
T1  - The Country-of-Origin Effect and its Potential Impact on How German Consumers Perceive Chinese Luxury Goods
N2  - This thesis investigates the impact of the country-of-origin effect on Chinese luxury brands which intend to enter the German luxury goods market. By means of a questionnaire and a quantitative analysis, possible threats to Chinese newcomers that derive from an unfavorable country image are illustrated. In fact, the Chinese origin of luxury goods has an impact on German consumers' perception.
KW  - country-of-origin effect
KW  - China
KW  - luxury market
KW  - consumerism
KW  - German consumers
Y1  - 2017
U6  - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:bvb:20-opus-153047
ER  -