TY  - RPRT
A1  - Fischer (Hrsg.), Doris
T1  - Tourism in Würzburg: Suggestions on how to enhance the travel experience for Chinese tourists
BT  - A student project at the Julius-Maximilian-University Würzburg
N2  - This report provides suggestions on how to enhance the travel experience for Chinese tourists in the German city of Würzburg. Based on a user experience survey and a market research, this work includes a quantitative and competitive analysis. It further provides concrete and hands-on measurements for the city council to improve the experience of Chinese visitors coming to Würzburg.
KW  - China
KW  - Tourismus
KW  - user experience
KW  - travel experience
KW  - Würzburg
KW  - chinese tourists
KW  - Würzburg
Y1  - 2017
U6  - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:bvb:20-opus-143898
ET  - 1. Auflage
ER  -