The search result changed since you submitted your search request. Documents might be displayed in a different sort order.
  • search hit 2 of 26
Back to Result List

Tourism in Würzburg: Suggestions on how to enhance the travel experience for Chinese tourists

Please always quote using this URN: urn:nbn:de:bvb:20-opus-143898
  • This report provides suggestions on how to enhance the travel experience for Chinese tourists in the German city of Würzburg. Based on a user experience survey and a market research, this work includes a quantitative and competitive analysis. It further provides concrete and hands-on measurements for the city council to improve the experience of Chinese visitors coming to Würzburg.

Download full text files

Export metadata

Metadaten
Subtitle (German):A student project at the Julius-Maximilian-University Würzburg
Author: Doris Fischer (Hrsg.)
URN:urn:nbn:de:bvb:20-opus-143898
Document Type:Report
Faculties:Philosophische Fakultät (Histor., philolog., Kultur- und geograph. Wissensch.) / Institut für Kulturwissenschaften Ost- und Südasiens
Language:English
Year of Completion:2017
Edition:1. Auflage
Pagenumber:64
Dewey Decimal Classification:3 Sozialwissenschaften / 33 Wirtschaft / 338 Produktion
7 Künste und Unterhaltung / 79 Sport, Spiele, Unterhaltung / 790 Freizeitgestaltung, darstellende Künste, Sport
GND Keyword:China; Tourismus; Würzburg
Tag:Würzburg; chinese tourists; travel experience; user experience
JEL-Classification:M Business Administration and Business Economics; Marketing; Accounting / M3 Marketing and Advertising / M31 Marketing
Release Date:2017/02/08
Licence (German):License LogoCC BY-SA: Creative-Commons-Lizenz: Namensnennung, Weitergabe unter gleichen Bedingungen