Tourism in Würzburg: Suggestions on how to enhance the travel experience for Chinese tourists
Please always quote using this URN: urn:nbn:de:bvb:20-opus-143898
- This report provides suggestions on how to enhance the travel experience for Chinese tourists in the German city of Würzburg. Based on a user experience survey and a market research, this work includes a quantitative and competitive analysis. It further provides concrete and hands-on measurements for the city council to improve the experience of Chinese visitors coming to Würzburg.
Subtitle (German): | A student project at the Julius-Maximilian-University Würzburg |
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Author: | Doris Fischer (Hrsg.) |
URN: | urn:nbn:de:bvb:20-opus-143898 |
Document Type: | Report |
Faculties: | Philosophische Fakultät (Histor., philolog., Kultur- und geograph. Wissensch.) / Institut für Kulturwissenschaften Ost- und Südasiens |
Language: | English |
Year of Completion: | 2017 |
Edition: | 1. Auflage |
Pagenumber: | 64 |
Dewey Decimal Classification: | 3 Sozialwissenschaften / 33 Wirtschaft / 338 Produktion |
7 Künste und Unterhaltung / 79 Sport, Spiele, Unterhaltung / 790 Freizeitgestaltung, darstellende Künste, Sport | |
GND Keyword: | China; Tourismus; Würzburg |
Tag: | Würzburg; chinese tourists; travel experience; user experience |
JEL-Classification: | M Business Administration and Business Economics; Marketing; Accounting / M3 Marketing and Advertising / M31 Marketing |
Release Date: | 2017/02/08 |
Licence (German): | CC BY-SA: Creative-Commons-Lizenz: Namensnennung, Weitergabe unter gleichen Bedingungen |