Moritz Reis, Roland Pfister

• Previous research, mainly focusing on the situational preconditions of rule violations, indicates that feelings of being watched by other agents promote rule compliance. However, the cognitive underpinnings of this effect and of rule violations in general have only attracted little scientific attention yet. In this study, we investigated whether cues of being observed not only reduce the likelihood of violating rules but also affect the underlying cognitive processes of such behavior when still putting a rule violation into action. Therefore,Previous research, mainly focusing on the situational preconditions of rule violations, indicates that feelings of being watched by other agents promote rule compliance. However, the cognitive underpinnings of this effect and of rule violations in general have only attracted little scientific attention yet. In this study, we investigated whether cues of being observed not only reduce the likelihood of violating rules but also affect the underlying cognitive processes of such behavior when still putting a rule violation into action. Therefore, we applied a motion-tracking paradigm in which participants could violate a simple stimulus-response mapping rule while being faced with pictures of either open or closed eyes. In line with prior research, temporal and spatial measures of the participants' movements indicated that violating this rule induced substantial cognitive conflict. However, conflict during rulebreaking was not moderated by the eye stimuli. This outcome suggests that rule retrieval constitutes an automatic process which is not or is only barely influenced by situational parameters. Moreover, our results imply that the effect of perceived observation on rule conformity is driven by normative influences on decision-making instead of social facilitation of dominant action tendencies.…