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Just do it! Guilt as a moral intuition to cooperate - A parallel constraint satisfaction approach
(2011)
After a long dominance of rational models of judgment and decision-making in moral psychology (e.g. Kohlberg, 1969) there is now a strong interest in how intuitions and emotions influence moral judgments and decisions (e.g. Greene, 2007; Haidt, 2001; Monin, Pizarro, & Beer, 2007). In the literature, the influence of emotions on moral decisions is explained by heuristic or non-compensatory information processing (e.g. Sinnott-Armstrong, Young, & Cushman, 2010; Sunstein, 2005; Tobler, Kalis, & Kalenscher, 2008). However, the process of emotion elicitation is ignored. Appraisal theories postulate that emotion elicitation is due to the incoherence (or discrepancy) of behavioral representations like goals and actions (Moors, 2009). Emotion elicitation and intuitive decision-making can be combined if both processes apply a connectionist information processing structure (e.g. Barnes & Thagard, 1996). The current work contrasts both perspectives of intuitive-emotional decision-making with respect to guilt and cooperation.
The present approach highlights a procedural account of intuitive judgments. In intuitions of hidden semantic coherence, people can intuitively detect whether a word triad has a common remote associate (coherent) or not (incoherent) before, and independently from actually retrieving the common associate. The present fluency-affect intuition model (FAIM) maintains that semantic coherence increases the processing fluency for coherent compared to incoherent triads, and that this increased fluency triggers brief and subtle positive affect, which is the experiential basis of these intuitions. Published work concerning 25 experiments is reviewed that gathered empirical support for this model. Furthermore, the impact of fluency and affect was also generalized to intuitions of visual coherence, and intuitions of grammaticality in an artificial grammar learning paradigm.