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In 2013, three hundred years had passed since the foundation of the Real Academia Española (RAE). The celebrations accompanying this anniversary were extended across the year and came to a closure with the publication of the 23rd edition of the Diccionario de la lengua española in 2014. Spanish media followed the above-mentioned festivities with a detailed coverage. The purpose of this article is to study the image of the RAE conveyed through the media and the Internet, which can be subsumed under the three terms ‘diverse, democratic and modern’. This form of representation is put into a broader context by considering the linguistic politics pursued by the RAE and the Asociación de Academias de la Lengua Española (ASALE) under the keyword of panhispanism. Finally, a closer look is taken at El buen uso del español, a student manual published by the RAE and the ASALE in 2013, in relation to panhispanism and prescriptivism.