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Schriftenreihe
Tourism in Würzburg: Suggestions on how to enhance the travel experience for Chinese tourists
(2017)
This report provides suggestions on how to enhance the travel experience for Chinese tourists in the German city of Würzburg. Based on a user experience survey and a market research, this work includes a quantitative and competitive analysis. It further provides concrete and hands-on measurements for the city council to improve the experience of Chinese visitors coming to Würzburg.