Refine
Has Fulltext
- yes (1)
Is part of the Bibliography
- no (1)
Year of publication
- 2018 (1)
Document Type
- Journal article (1) (remove)
Language
- German (1)
Keywords
- Instagram (1) (remove)
Institute
The present study focuses on Marion Maréchal-Le Pen’s self-representation on social media. Despite her youth, the niece of the party’s chairwoman and granddaughter of its founder is a distinguished member of the French radical right-wing populist and nationalist party Front National. The corpus-based analysis of her digital presence on Twitter, Instagram and Facebook on which this paper is based shows a specific use of linguistic and multimodal resources as a means of strategic framing of political content. In particular, an analysis of Maréchal-Le Pen’s use of searchable hashtags and @mentions referring to different political and non-political actors reveals it as a strategy of polarization between a constructed us and a negatively connoted them.