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Previous research found that men conspicuously consume luxury products to attract a mate and to signal their mate value. However, these studies have yet neglected to investigate the function of male conspicuous consumption in same-sex competition. Given that intersexual selection and intrasexual selection are closely related processes, it stands to reason that a further function of male conspicuous consumption could be to impress and deter same-sex rivals. An 2 (intrasexual competition context vs. control) × 2 (conspicuous luxury vs. inconspicuous nonluxury) between-subjects experimental study conducted with an Amazon Mechanical Turk sample (N = 160) revealed that men reported both higher liking of and an intent to purchase a conspicuous luxury car compared to an inconspicuous nonluxury car due to increased feelings of social status. This effect was stronger in the intrasexual competition than in the control context. An additional perception study using a single-factor between-subjects design (conspicuous luxury vs. inconspicuous nonluxury car) among German men (N = 405) indicated that male participants rated a man who displayed a conspicuous luxury car more as a rival and mate poacher and less as a friend. They further perceived him to be superior on various mate value characteristics (i.e., attractiveness, intelligence, ambition, and status) and rated him as more oriented toward short-term mating. In sum, our findings add to previous research in the field of evolutionary consumer psychology by suggesting that male conspicuous consumption of luxuries may also serve a function in male–male competition.

Objective: We investigated the communicative function of online dating nicknames. Our aim was to assess if it is possible to correctly guess personality traits of a user simply by reading his/her nickname. Method: We had 69 nickname users (average age: 33.59 years, 36 female) complete questionnaires assessing their personality (Big 5 + narcissism) and mating strategy (short- vs. long-term). We then checked (using a total of 638 participants, average age: 26.83 years, 355 female), whether personality and mating strategy of the nickname users could be assessed correctly based only on the nickname. We also captured the motivation to contact the user behind a nickname and looked at linguistic features of the nicknames. Results: We found that personality and mating strategy could be inferred from a nickname. Furthermore, going by trends, women were better at intersexual personality judgments, whereas men were better in intrasexual judgements. We also found several correlates of the motivation to contact the person behind the nickname. Among other factors, long nicknames seemed to deter people from contacting the nickname user. Conclusions: Findings display that humans are capable of making accurate personality judgements in computer-mediated communication by means of even small cues like nicknames.

We provide a literature overview of 30 years of research on the amount of invested mental effort (AIME, Salomon, 1984), illuminating relevant literature in this field. Since the introduction of AIME, this concept appears to have vanished. To obtain a clearer picture of where the theory of AIME has diffused, we conducted a literature search focusing on the period 1985–2015. We examined scientific articles (N = 244) that cite Salomon (1984) and content-analyzed their keywords. Based on these keywords, we identified seven content clusters: affect and motivation, application fields, cognition and learning, education and teaching, media technology, learning with media technology, and methods. We present selected works of each content cluster and describe in which research field the articles had been published. Results indicate that AIME was most commonly (but not exclusively) referred to in the area of educational psychology indicating its importance regarding learning and education, thereby investigating print and TV, as well as new media. From a methodological perspective, research applied various research methods (e.g., longitudinal studies, experimental designs, theoretical analysis) and samples (e.g., children, college students, low income families). From these findings, the importance of AIME for further research is discussed.

T-pattern analysis supports studies of various aspects of human or animal behavior as well as interaction between human subjects and animal or artificial agents. The following proceedings give an overiew on the application of T-pattern analysis in different research fields like media, gaming, human behaviour, social and organisational interaction as well as sports and health.

Social robots are becoming increasingly prevalent in everyday life and sex robots are a sub-category of especially high public interest and controversy. Starting from the concept of the otaku, a term from Japanese youth culture that describes secluded persons with a high affinity for fictional manga characters, we examine individual differences behind sex robot appeal (anime and manga fandom, interest in Japanese culture, preference for indoor activities, shyness). In an online-experiment, 261 participants read one out of three randomly assigned descriptions of future technologies (sex robot, nursing robot, genetically modified organism) and reported on their overall evaluation, eeriness, and contact/purchase intentions. Higher anime and manga fandom was associated with higher appeal for all three future technologies. For our male subsample, sex robots and GMOs stood out as shyness yielded a particularly strong relationship to contact/purchase intentions for these new technologies.

In this thesis, metacognition research is connected with fluency research. Thereby, the focus lies on how disfluency can be used to improve metacognitive monitoring (i.e., students` judgments during the learning process). Improving metacognitive monitoring is important in educational contexts in order to foster performance. Theories about metacognition and self-regulated learning suppose that monitoring affects control and performance. Accurate monitoring is necessary to initiate adequate control and better performance. However, previous research shows that students are often not able to accurately monitor their learning with meaningful text material. Inaccurate monitoring can result in inadequate control and low performance. One reason for inaccurate monitoring is that students use cues for their judgments that are not valid predictors of their performance. Because fluency might be such a cue, the first aim of this thesis is to investigate under which conditions fluency is used as a cue for judgments during the learning process. A fluent text is easy to process and, hence, it should be judged as easy to learn and as easy to remember. Inversely, a disfluent text is difficult to process, for example because of a disfluent font type (e.g., Mistral) or because of deleted letters (e.g., l_tt_rs). Hence, a disfluent text should be judged as difficult to learn and as difficult to remember. This assumption is confirmed when students learn with both fluent and disfluent material. When fluency is manipulated between persons, fluency seems to be less obvious as a cue for judgments. However, there are only a few studies that investigated the effects of fluency on judgments when fluency is manipulated between persons. Results from Experiment 1 (using deleted letters for disfluent text) and from Experiment 4 (using Mistral for disfluent text) in this thesis support the assumption that fluency is used as a cue for judgments in between-person designs. Thereby, however, the interplay with the type of judgment and the learning stage seems to matter. Another condition when fluency affects judgments was investigated in Experiment 2 and 3. The aim of these experiments was to investigate if disfluency leads to analytic monitoring and if analytic monitoring sustains for succeeding fluent material. If disfluency activates analytic monitoring that remains for succeeding fluent material, fluency should no longer be used as a cue for judgments. Results widely support this assumption for deleted letters (Experiment 2) as well as for the font type Mistral (Experiment 3). Thereby, again the interplay between the type of judgment and the learning stage matters. Besides the investigation of conditions when fluency is used as a cue for different types of judgments during the learning process, another aim of this thesis is to investigate if disfluency leads to accurate monitoring. Results from Experiment 3 and 4 support the assumption that Mistral can reduce overconfidence. This is the case when fluency is manipulated between persons or when students first learn with a fluent and then with a disfluent text. Dependent from the type of judgment and the learning stage, disfluency can lead even to underconfidence or to improved relative monitoring accuracy (Experiment 4). Improving monitoring accuracy is only useful when monitoring is implemented into better control and better performance. The effect of monitoring accuracy on control and performance was in the focus of Experiment 4. Results show that accurate monitoring does not result in improved control and performance. Thus, further research is required to develop interventions that do not only improve monitoring accuracy but that also help students to implement accurate monitoring into better control and performance. Summing up, the aim of this thesis is to investigate under which conditions fluency is used as a cue for judgments during the learning process, how disfluency can be used to improve monitoring accuracy, and if improved monitoring accuracy leads to improved performance. By connecting metacognition research and fluency research, further theories about metacognition and theories about fluency are specified. Results show that not only the type of fluency and the design, but also the type of judgment, the type of monitoring accuracy, and the learning stage should be taken into account. Understanding conditions that affect the interplay between metacognitive processes and performance as well as understanding the underlying mechanisms is necessary to enable systematic research and to apply findings into educational settings.

Im Rahmen der vorliegenden Arbeit wurden vier Experimente zur Eignung von Marginalien als Lernhilfen im Hypertext durchgeführt. Die grundlegende Annahme lautet dabei, dass Marginalien als Kommentar zum Text aufgefasst werden und somit im Vergleich zu intratextuellen Lernhilfen wie Überschriften oder absatzeinleitenden Makropropositionen zu einer interaktiven und tieferen Verarbeitung der Lerninhalte führen. Als Lernmedium wurden eine hierarchische Hypertextumgebung zum Thema Fragebogenkonstruktion und eine netzförmige Hypertextumgebung zur Bedeutung des Buchdrucks in der Medientheorie eingesetzt. Experiment 1 (N= 41) verglich mittels between-Design die Lernleistung bei Marginalien mit einer Präsentation derselben Makropropositionen als absatzeinleitende Topic-Sätze und einer Platzierung der Makropropositionen am Absatzende. Die Ergebnisse zeigen, dass absatzweise Marginalien im Vergleich zu absatzeinleitenden Makropropositionen und der Kontrollgruppe zu einem besseren Abschneiden bei geschlossenen Inferenzfragen führen. Hinsichtlich geschlossener Fragen zur Textbasis konnten jedoch die absatzeinleitenden Makropropositionen im Vergleich mit den beiden anderen Bedingungen die besten Ergebnisse erzielen. Experiment 2 (N= 105) verglich den Einfluss von Marginalien mit Überschriften und einer Kontrollgruppe ohne absatzweise Explikation der Makrostruktur auf das Schreiben einer Zusammenfassung des Lerntextes. Zusätzlich wurden erneut geschlossene Inferenzfragen präsentiert. Ergänzend wurde das Rezeptionsverhalten mittels Blickbewegungsmessung ermittelt. Dabei zeigten sich signifikante Unterschiede zwischen Überschriften und Marginalien. Marginalien wurden in der hierarchischen Hypertextumgebung allgemein seltener gelesen als Überschriften und zeigten auch hinsichtlich der Anzahl der strategischen Rezeptionen und der absatzeinleitenden Rezeption geringere Werte. Einzig nach der Rezeption des zugehörigen Absatzes wurden Marginalien häufiger konsultiert als Überschriften. Diese Unterschiede gingen einher mit signifikanten Einbußen der Lernleistung der Marginalienbedingung im Vergleich zur Überschriftenbedingung. So erinnerten Lerner mit Marginalien weniger explizite Makropropositionen des Lerntextes, weniger Fakteninformationen, sowie weniger Inhalte verschiedener Hypertextknoten und bildeten außerdem weniger eigene Makropropositionen. Hinsichtlich der letzten beiden Variablen war die Marginalienbedingung sogar der Kontrollbedingung unterlegen. Experiment 3 (N = 54) verwendete im Gegensatz zu den Experimenten 1 und 2 einen netzförmig organisierten Hypertext mit embedded Links anstelle eines Navigationsmenüs. Die untersuchten Versuchsbedingungen sowie die Messung der Lernleistung waren jedoch analog zu Experiment 1. Auch hier konnte ein Effekt von Marginalien auf die Inferenzleistung nachgewiesen werden. Allerdings schnitten Marginalien nur besser als die absatzeinleitenden Makropropositionen ab, wohin-gegen kein Unterschied zur Kontrollbedingung festgestellt werden konnten. Hinsichtlich der Leistung bei geschlossenen Faktenfragen konnte die Überlegenheit absatzeinleitender Makropropositionen gegenüber den anderen beiden Präsentationsformen der Makrostruktur erneut bestätigt werden. Experiment 4 (N= 75) verglich analog zu Experiment 2 unter Verwendung der netzförmigen Lernumgebung aus Experiment 3 erneut den Einfluss von Marginalien, Überschriften und einer Kontrollbedingung ohne explizite absatzweise Makropropositionen auf das Schreiben einer Zusammenfassung sowie die Beantwortung geschlossener Inferenzfragen. Auch die Blickbewegungsmessung kam wieder zum Einsatz. Die Ergebnisse von Experiment 2 konnten jedoch nicht bestätigt werden. Es fanden sich keine signifikanten Unterschiede hinsichtlich der Lernleistung zwischen den drei Versuchsbedingungen und auch hinsichtlich des Rezeptionsverhaltens konnte eine Angleichung von Marginalien und Überschriften festgestellt werden. Hinsichtlich der Lernleistung wird angenommen, dass die embedded Links in Kombination mit der Instruktion, eine Zusammenfassung zu schreiben mit den Überschriften und den Marginalien, die jedoch im Vergleich zu Experiment 2 fast vollständig wie Überschriften genutzt wurden, interferiert haben und somit eine Hemmung dieser Lernhilfen stattgefunden hat. Anhand der vier durchgeführten Experimente wird gefolgert, dass Marginalien als Explikation der lokalen Makrostruktur sowohl bei hierarchisch strukturiertem Hypertext als auch bei netzförmig organisiertem Hypertext unter der Instruktion eines verstehenden Lernens eine Verbesserung der Inferenzleistung bewirken können. Lautet die Instruktion jedoch, eine Zusammenfassung der In-halte zu schreiben, sind Marginalien speziell bei hierarchisch strukturiertem Hypertext wenig geeignet, die Lernleistung zu fördern.

Intuitive Benutzung wird in dieser Arbeit definiert als das Ausmaß, mit dem ein Produkt mental effizient und effektiv genutzt wird, was mit einem starken metakognitiven Gefühl von Flüssigkeit einhergeht. Aktuelle Methoden verfügen nicht über eine ausreichend hohe zeitliche Anwendungseffizienz, um im Industrieprojekt 3D-GUIde effektiv zur Evaluation von Interaktionspatterns für 3D-Creation-Oriented-User-Interfaces (3D-CUIs) eingesetzt werden zu können. Diese Interaktionspatterns beschreiben strukturiert, wie 3D-CUIs als User Interfaces zur Erstellung von dreidimensionalen Inhalten gestaltet werden müssen, um intuitive Benutzung zu unterstützen. In dieser Arbeit werden daher zwei neue Evaluationsmethoden vorgeschlagen: 1) IntuiBeat-F als formative Evaluationsmethode und 2) IntuiBeat-S als summative Evaluationsmethode. Basierend auf Default-Interventionist-Theorien und bestehenden Definitionen intuitiver Benutzung werden die mentale Beanspruchung als zentrales objektives, das metakognitive Gefühl von Flüssigkeit als zentrales subjektives und die Effektivität als zentrales pragmatisches mit intuitiver Benutzung assoziiertes Merkmal identifiziert. Die Evaluation intuitiver Benutzung mithilfe von IntuiBeat-F und IntuiBeat-S ist vielversprechend, da es sich bei beiden Methoden um Inhibition basierende Rhythmuszweitaufgaben handelt und diese somit mentale Beanspruchung objektiv erfassen können. Das Potential beider Methoden wird im Hinblick auf vorherige Forschungsarbeiten zur zeitlich effizienten Evaluation von 3D-CUIs aus der Mensch-Computer-Interaktion und der Psychologie diskutiert. Aus dieser Diskussion werden empirische Forschungsfragen abgeleitet. Die erste Forschungsfrage untersucht die wissenschaftliche Güte von IntuiBeat-S. Im ersten, zweiten und dritten Experiment werden Paare von 3D-CUIs miteinander summativ verglichen (d.h. weniger vs. stärker intuitiv benutzbare User Interfaces). Dabei wird die wissenschaftliche Güte von IntuiBeat-S hinsichtlich der Hauptgütekriterien Objektivität, Reliabilität und Validität beurteilt. Die Ergebnisse zeigen, dass IntuiBeat-S eine hohe wissenschaftliche Güte bei der summativen Evaluation besitzt. Zudem macht es bei der Anwendung von IntuiBeat-S keinen Unterschied, ob der Rhythmus über die Ferse oder den Fußballen eingeben wird, und ob als Stichproben Studierende mit höherer oder geringerer Vorerfahrung bezüglich der Nutzung von 3D-CUIs verwendet werden. Die zweite Forschungsfrage untersucht die wissenschaftliche Güte von IntuiBeat-F. Im vierten, fünften, sechsten und siebten Experiment werden 3D-CUIs einzeln formativ evaluiert (d.h. entweder ein weniger oder stärker intuitiv benutzbares User Interface). Dabei wird die wissenschaftliche Güte von IntuiBeat-F hinsichtlich der Hauptgütekriterien Gründlichkeit, Gültigkeit und Zuverlässigkeit beurteilt. Die Ergebnisse zeigen, dass IntuiBeat-F eine hohe wissenschaftliche Güte bei der formativen Evaluation besitzt. Diese liegt bei strikter Anwendung der Methode (d.h. Berücksichtigung ausschließlich mit der Methode entdeckter Nutzungsprobleme) zwar höher, ist aber bei wenig strikter Anwendung der Methode (d.h. Berücksichtigung auch unabhängig von der Methode entdeckter Nutzungsprobleme) noch ausreichend hoch. Jedoch konnte erst die Entwicklung und Einführung einer zusätzlichen Analysesoftware im Zuge des sechsten und siebten Experiments die wissenschaftliche Güte von IntuiBeat-F hinsichtlich aller drei Hauptgütekriterien demonstrieren, da ohne deren Unterstützung IntuiBeat-F vom Evaluator nicht ausreichend gründlich angewendet wird. Die dritte Forschungsfrage untersucht, wie hoch die zeitliche Anwendungseffizienz beider Methoden als wichtiger Aspekt praktischer Güte im Vergleich zu bereits vorhandenen Evaluationsmethoden für intuitive Benutzung ist. Bezüglich der summativen Evaluation wird im zweiten Experiment eine höhere zeitliche Anwendungseffizienz von IntuiBeat-S im Vergleich zum aktuellen summativen Benchmark, der CHAI-Methode, sowohl bei der Evaluation von weniger als auch bei der von stärker intuitiv benutzbaren 3D-CUIs demonstriert. Auch bezüglich der formativen Evaluation konnten die Ergebnisse der letzten vier Experimente zeigen, dass die zeitliche Anwendungseffizienz von IntuiBeat-F im Vergleich zum aktuellen formativen Benchmark, dem Nutzertest mit retrospektivem Think-Aloud- Protokoll, sowohl bei der Evaluation von weniger als auch stärker intuitiv benutzbaren 3D-CUIs höher liegt. Dieser Unterschied bleibt bestehend, egal ob eine zusätzliche Analysesoftware vom Evaluator verwendet wird oder nicht. Als Ergebnis aller Experimente lässt sich feststellen, dass die wissenschaftliche Güte und die zeitliche Anwendungseffizienz beider Methoden zur Evaluation intuitiver Benutzung von 3D-CUIs mehr als zufriedenstellend beurteilt werden kann. Die Arbeit wird mit einer Diskussion des geleisteten Forschungsbeitrags geschlossen. Dabei werden Anregungen für künftige Forschung aus theoretischer (z.B. Berücksichtigung des Gefühls von Flüssigkeit bei der Evaluation), praktischer (z.B. Untersuchung der Anwendbarkeit beider Methoden in anderen Domänen) und methodischer (z.B. Beurteilung der praktischen Güte beider Methoden anhand anderer Kriterien) Perspektive gegeben.

Two studies are reported that investigate how readily accessible and applicable ten force-dynamic categories are to novices in describing short episodes of human-technology interaction (Study 1) and that establish a measure of inter-coder reliability when re-classifying these episodes into force-dynamic categories (Study 2). The results of the first study show that people can easily and confidently relate their experiences with technology to the definitions of force-dynamic events (e.g. “The driver released the handbrake” as an example of restraint removal). The results of the second study show moderate agreement between four expert coders across all ten force-dynamic categories (Cohen’s kappa = .59) when re-classifying these episodes. Agreement values for single force-dynamic categories ranged between ‘fair’ and ‘almost perfect’, i.e. between kappa = .30 and .95. Agreement with the originally intended classifications of study 1 was higher than the pure inter-coder reliabilities. Single coders achieved an average kappa of .71, indicating substantial agreement. Using more than one coder increased kappas to almost perfect: up to .87 for four coders. A qualitative analysis of the predicted versus the observed number of category confusions revealed that about half of the category disagreement could be predicted from strong overlaps in the definitions of force-dynamic categories. From the quantitative and qualitative results, guidelines are derived to aid the better training of coders in order to increase inter-coder reliability.

Mobile health interventions (i.e., “apps”) are used to address mental health and are an increasingly popular method available to both individuals and organizations to manage workplace stress. However, at present, there is a lack of research on the effectiveness of mobile health interventions in counteracting or improving stress-related health problems, particularly in naturalistic, non-clinical settings. This project aimed at validating a mobile health intervention (which is theoretically grounded in the Job Demands-Resources Model) in preventing and managing stress at work. Within the mobile health intervention, employees make an evidence-based, personalized, psycho-educational journey to build further resources, and thus, reduce stress. A large-scale longitudinal randomized control trial, conducted with six European companies over 6 weeks using four measurement points, examined indicators of mental health via measures of stress, wellbeing, resilience, and sleep. The data were analyzed by means of hierarchical multilevel models for repeated measures, including both self-report measures and user behavior metrics from the app. The results (n = 532) suggest that using the mobile health intervention (vs. waitlist control group) significantly improved stress and wellbeing over time. Higher engagement in the intervention increased the beneficial effects. Additionally, use of the sleep tracking function led to an improvement in sleeping troubles. The intervention had no effects on measures of physical health or social community at work. Theoretical and practical implications of these findings are discussed, focusing on benefits and challenges of using technological solutions for organizations to support individuals’ mental health in the workplace.

The impact of stories in their ability to shape our view on the world has long been a central topic in communication science and media psychology. While reading a book or watching a movie, we are transported into story worlds and we identify with depicted protagonists. Several studies showed that high levels of transportation lead to greater story-consistent beliefs. Similar effects were found for identification. However, much less is known how and in which direction stories could affect the self. Five experimental studies were conducted and summarized in three manuscripts. Manuscript #1 explored the moderating role of transportation that could shift one’s self-perception towards traits of a depicted story character (assimilation) or away from him/her (contrast). Manuscript #2 focused on downward social comparisons with a protagonist and possible contrast effects on participants’ self-perception in relation to others, their motives and behavior. Thereby, the mediating role of transportation and identification were investigated. Finally, upward social comparison with a protagonist and related emotions (e.g., envy) that mediate possible effects on one’s self perception and behavioral intentions were investigated in manuscript #3. This dissertation project contributes to the literature on stories and the self. Consistent with previous work, assimilation effects were found for highly transported recipients. However, stories might also elicit contrast effects on recipients’ selves and behavioral intentions that are opposite to a depicted character. Extending prior research, there were evidence that transportation and envy are important process variables explaining assimilation vs. contrast effects.

In computer-supported learning environments, the deployment of self-regulatory skills represents an essential prerequisite for successful learning. Metacognitive prompts are a promising type of instructional support to activate students’ strategic learning activities. However, despite positive effects in previous studies, there are still a large number of students who do not benefit from provided support. Therefore, it may be necessary to consider explicitly the conditions under which a prompt is beneficial for a student, i.e., so-called adaptive scaffolding. The current study aims to (i) classify the effectiveness of prompts on regulatory behavior, (ii) investigate the correspondence of the classification with learning outcome, and (iii) discover the conditions under which prompts induce regulatory activities (i.e., the proper temporal positioning of prompts). The think-aloud data of an experiment in which metacognitive prompts supported the experimental group (n = 35) was used to distinguish between effective and non-effective prompts. Students’ activities preceding the prompt presentation were analyzed using data mining and process mining techniques. The results indicate that approximately half of the presented prompts induced metacognitive learning activities as expected. Moreover, the number of induced monitoring activities correlates positively with transfer performance. Finally, the occurrence of orientation and monitoring activities, which are not well-embedded in the course of learning, increases the effectiveness of a presented prompt. In general, our findings demonstrate the benefits of investigating metacognitive support using process data, which can provide implications for the design of effective instructional support.

Desirable difficulties initiate learning processes that foster performance. Such a desirable difficulty is generation, e.g., filling in deleted letters in a deleted letter text. Likewise, letter deletion is a manipulation of processing fluency: A deleted letter text is more difficult to process than an intact text. Disfluency theory also supposes that disfluency initiates analytic processes and thus, improves performance. However, performance is often not affected but, rather, monitoring is affected. The aim of this study is to propose a specification of the effects of disfluency as a desirable difficulty: We suppose that mentally filling in deleted letters activates analytic monitoring but not necessarily analytic cognitive processing and improved performance. Moreover, once activated, analytic monitoring should remain for succeeding fluent text. To test our assumptions, half of the students (n = 32) first learned with a disfluent (deleted letter) text and then with a fluent (intact) text. Results show no differences in monitoring between the disfluent and the fluent text. This supports our assumption that disfluency activates analytic monitoring that remains for succeeding fluent text. When the other half of the students (n = 33) first learned with a fluent and then with a disfluent text, differences in monitoring between the disfluent and the fluent text were found. Performance was significantly affected by fluency but in favor of the fluent texts, and hence, disfluency did not activate analytic cognitive processing. Thus, difficulties can foster analytic monitoring that remains for succeeding fluent text, but they do not necessarily improve performance. Further research is required to investigate how analytic monitoring can lead to improved cognitive processing and performance.

In the last decade, mobile device ownership has largely increased. In particular, smartphone ownership is constantly rising (A. Smith, 2015; Statista, 2016a), and there is a real hype for luxury brand smartphones (Griffin, 2015). These observations raise the question of which functions smartphones serve in addition to their original purposes of making and receiving calls, searching for information, and organizing. Beyond these obvious functions, studies suggest that smartphones express fashion, lifestyle, and one’s economic status (e.g., Bødker et al., 2009; Statista, 2016b; Vanden Abeele, Antheunis, & Schouten, 2014). Specifically, individuals seem to purchase and use conspicuous luxury brand smartphones to display and enhance status (D. Kim et al., 2014; Müller-Lietzkow et al., 2014; Suki, 2013). But how does owning a conspicuous, high-status smartphone contribute to status, and which benefits may these status boosts provide to their owners? From an evolutionary perspective, status carries a lot of advantages, particularly for males; high status grants them priority access to resources and correlates with their mating success (van Vugt & Tybur, 2016). In this sense, research suggests that men conspicuously display their cell phones to attract mates and to distinguish themselves from rivals (Lycett & Dunbar, 2000). In a similar vein, evolutionarily informed studies on conspicuous consumption indicate that the purchase and display of conspicuous luxuries (including mobile phones and smartphones) relate to a man’s interest in uncommitted sexual relationships and enhance his desirability as a short-term mate (Hennighausen & Schwab, 2014; Saad, 2013; Sundie et al., 2011). Drawing on these findings, this doctoral dissertation investigated how a man is perceived given that he is an owner of a high-status (vs. nonconspicuous, low-status) smartphone as a romantic partner and male rival. This was done in three experiments. In addition, it was examined how male conspicuous consumption of smartphones interacted with further traits that signal a man’s mate quality, namely facial attractiveness (Studies 1 and 2) and social dominance (Study 3). Study 1 revealed that men and women perceived a male owner of a conspicuous smartphone as a less desirable long-term mate and as more inclined toward short-term mating. Study 2 replicated these results and showed that men and women assigned traits that are associated with short-term mating (e.g., low loyalty, interest in flirts, availability of tangible resources) to a male owner of a conspicuous smartphone and perceived him as a stronger male rival and mate poacher, and less as a friend. The results of Study 2 further suggested that specifically more attractive men might benefit from owning a conspicuous smartphone in a short-term mating context and might be hence considered as stronger male rivals. Study 3 partially replicated the findings of Studies 1 and 2 pertaining to the effects of owning a conspicuous smartphone. Study 3 did not show different effects of conspicuous consumption of smartphones on perceptions of a man dependent on the level of his social dominance. To conclude, the findings of this doctoral dissertation suggest that owning a conspicuous, high-status smartphone might not only serve proximate functions (e.g., making and receiving calls, organization) but also ultimate functions, which relate to mating and reproduction. The results indicate that owning a conspicuous smartphone might yield benefits for men in a short-term rather than in a long-term mating context. Furthermore, more attractive men appear to benefit more from owning a conspicuous smartphone than less attractive men. These findings provide further insights into the motivations that underlie men’s purchases and displays of conspicuous, high-status smartphones from luxury brands that reach beyond the proximate causes frequently described in media and consumer psychological research. By applying an evolutionary perspective, this doctoral dissertation demonstrates the power and utility of this research paradigm for media psychological research and shows how combining a proximate and ultimate perspective adds to a more profound understanding of smartphone phenomena.

Computer games are highly immersive, engaging, and motivating learning environments. By providing a tutorial at the start of a new game, players learn the basics of the game's underlying principles as well as practice how to successfully play the game. During the actual gameplay, players repetitively apply this knowledge, thus improving it due to repetition. Computer games also challenge players with a constant stream of new challenges which increase in difficulty over time. As a result, computer games even require players to transfer their knowledge to master these new challenges. A computer game consists of several game mechanics. Game mechanics are the rules of a computer game and encode the game's underlying principles. They create the virtual environments, generate a game's challenges and allow players to interact with the game. Game mechanics also can encode real world knowledge. This knowledge may be acquired by players via gameplay. However, the actual process of knowledge encoding and knowledge learning using game mechanics has not been thoroughly defined, yet. This thesis therefore proposes a theoretical model to define the knowledge learning using game mechanics: the Gamified Knowledge Encoding. The model is applied to design a serious game for affine transformations, i.e., GEtiT, and to predict the learning outcome of playing a computer game that encodes orbital mechanics in its game mechanics, i.e., Kerbal Space Program. To assess the effects of different visualization technologies on the overall learning outcome, GEtiT visualizes the gameplay in desktop-3D and immersive virtual reality. The model's applicability for effective game design as well as GEtiT's overall design are evaluated in a usability study. The learning outcome of playing GEtiT and Kerbal Space Program is assessed in four additional user studies. The studies' results validate the use of the Gamified Knowledge Encoding for the purpose of developing effective serious games and to predict the learning outcome of existing serious games. GEtiT and Kerbal Space Program yield a similar training effect but a higher motivation to tackle the assignments in comparison to a traditional learning method. In conclusion, this thesis expands the understanding of using game mechanics for an effective learning of knowledge. The presented results are of high importance for researches, educators, and developers as they also provide guidelines for the development of effective serious games.

In today’s social online world there is a variety of interaction and participatory possibilities which enable web users to actively produce content themselves. This user-generated content is omnipresent in the web and there is growing evidence that it is used to select or evaluate professionally created online information. The present study investigated how this surrounding content affects online advertising by drawing from social influence theory. Specifically, it was assumed that web users sharing an interpersonal relationship (interpersonal influence) and/or a group membership (collective influence) with authors of user-generated content which appears next to advertising on the web page are more strongly influenced in their response to the advertising than unrelated users. These assumptions were tested in a 2 × 2 between-subject experiment with 118 students who were exposed to four different Facebook profiles that differed in terms of interpersonal connection to the source (existent/non-existent) and collective connection to the source (existent/non-existent). The results show a significant impact in the case of collective influence, but not in the case of interpersonal influence. The underlying mechanisms of this effect and implications of the results for online advertising are discussed.