The present thesis examines embodiment—the body’s influence on psychological processes. Bodily states, perceptions, and actions influence cognitive processes; for example, a heavy backpack makes hills look steeper (Proffitt et al., 2003); and faint odors influence orderliness (Holland, Hendriks, & Aarts, 2005). In Chapter 2, embodiment phenomena are reviewed and classified according to three possible underlying mechanisms. Additionally, empirical tests for distinguishing between the workings of these mechanisms are discussed. The empirical part of the thesis examines one specific embodiment in more detail, namely embodied cleansing. The basic idea in embodied cleansing is that physical cleansing reduces not only physical but also psychological remnants of the past. For example, Chapter 4 examines whether prosocial behavior after one’s own moral or immoral behavior is changed by embodied cleansing; and Chapter 5 examines how changes in optimism and self-esteem as a result of previous success or failure in an achievement test are reduced by embodied cleansing. The present thesis examines psychological mechanisms that could explain embodied cleansing. For that, Chapter 3 derives and contrasts two possible explanations for embodied cleansing. Chapter 4 tests the effect of physical cleansing when both explanations make converging predictions (with morally negative memories) compared to when the two explanations make differing predictions (with morally positive memories). However, the results of embodied cleansing on prosocial behavior after (im)moral recall could not be examined as (im)moral recall, against expectations, did not influence prosocial behavior in the present paradigm. Chapter 5 more closely examines one of the two explanations. For that, different aspects of the act of cleaning one’s hands are varied to examine necessary and sufficient criteria for embodied cleansing. The results show that deliberate cleaning is essential for embodied cleansing; additionally the cleaning action has to refer to one’s own body (and not to an object). Thus, a combination of inferential and automatic processes seem to play a role in embodied cleansing. Finally the results are discussed in relation to other embodiment effects and explanations.

Do people evaluate an open-minded midwife less positively than a caring midwife? Both open-minded and caring are generally seen as positive attributes. However, consistency varies—the attribute caring is consistent with the midwife stereotype while open-minded is not. In general, both stimulus valence and consistency can influence evaluations. Six experiments investigated the respective influence of valence and consistency on evaluative judgments in the domain of stereotyping. In an impression formation paradigm, valence and consistency of stereotypic information about target persons were manipulated orthogonally and spontaneous evaluations of these target persons were measured. Valence reliably influenced evaluations. However, for strongly valenced stereotypes, no effect of consistency was observed. Parameters possibly preventing the occurrence of consistency effects were ruled out, specifically, valence of inconsistent attributes, processing priority of category information, and impression formation instructions. However, consistency had subtle effects on evaluative judgments if the information about a target person was not strongly valenced and experimental conditions were optimal. Concluding, in principle, both stereotype valence and consistency can play a role in evaluative judgments of stereotypic target persons. However, the more subtle influence of consistency does not seem to substantially influence evaluations of stereotyped target persons. Implications for fluency research and stereotype disconfirmation are discussed.