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Frustration has been investigated since the early beginnings of psychological research. Yet, it is still unclear how frustration influences the two main parameters of motivation, i.e., orientation (approach-avoidance) and intensity. Some theories propose that controllable frustration increases approach motivation, thereby maintaining motivational intensity. In contrast, other theories propose that the perception of obstacles immediately elicits an avoidance orientation because of the negative valence of the perceptual input. Yet, the latter theories can not explain how motivational intensity is maintained upon encountering obstacles. The aim of the present thesis is to integrate previous contradicting assumptions by describing the influence of frustration on motivational orientation and motivational intensity on the basis of a two-system model of behavior. The definition of frustration as an unexpected obstacle blocking the attainment of an anticipated gratification implies that the obstacle is immediately perceived, whereas the goal is only represented in working memory. According to two-system models, these two types of representations influence different levels of behavior regulation. Whereas spontaneous approach-avoidance tendencies are mainly determined by the valence of the perceptual input, decisions to engage effort to reach the goal are based on knowledge about goals and appraisals of controllability of obstacles. Supporting this theorizing, six experiments demonstrated that frustration immediately activates avoidance tendencies. This was true for frustration of approach goals as well as for frustration of avoidance goals. Furthermore, this effect did not depend on the type of frustration feedback, and was found when approach-avoidance tendencies were measured after completion of goal pursuit as well as while overcoming frustration. In addition, approaching obstacles impaired performance in a subsequent task, suggesting that approaching obstacles consumed cognitive resources. This further supports the assumption that obstacles immediately activate avoidance tendencies. Furthermore, dispositional action-state orientation, which has been previously shown to moderate automatic affective reactions, influenced approach-avoidance tendencies, indicating that affect mediates the impact of frustration on behavioral tendencies. Finally, manipulations of controllability of frustration did not influence spontaneous approach-avoidance tendencies, but measures of motivational intensity such as decisions to engage more effort as well as activation of goal-relevant behavioral schemata. In sum, these findings support the assumptions that immediately elicited motivational orientations are mainly a function of the valence of perceptual input, whereas behavior to reach the goal (i.e. motivational intensity) is regulated by working memory representations such as appraisals of goal expectancy. Motivational orientations may serve to prepare organisms for quick reactions to sudden, unexpected occurrences, whereas behavior regulation based on goal appraisals may provide stability and flexibility in long-term goal pursuit.