Multimodalität als strategisches Framing – Die mediale Selbstinszenierung von Marion Maréchal-Le Pen (FN) in den sozialen Netzwerken
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- The present study focuses on Marion Maréchal-Le Pen’s self-representation on social media. Despite her youth, the niece of the party’s chairwoman and granddaughter of its founder is a distinguished member of the French radical right-wing populist and nationalist party Front National. The corpus-based analysis of her digital presence on Twitter, Instagram and Facebook on which this paper is based shows a specific use of linguistic and multimodal resources as a means of strategic framing of political content. In particular, an analysis ofThe present study focuses on Marion Maréchal-Le Pen’s self-representation on social media. Despite her youth, the niece of the party’s chairwoman and granddaughter of its founder is a distinguished member of the French radical right-wing populist and nationalist party Front National. The corpus-based analysis of her digital presence on Twitter, Instagram and Facebook on which this paper is based shows a specific use of linguistic and multimodal resources as a means of strategic framing of political content. In particular, an analysis of Maréchal-Le Pen’s use of searchable hashtags and @mentions referring to different political and non-political actors reveals it as a strategy of polarization between a constructed us and a negatively connoted them.…
Autor(en): | Johanna Mencke |
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URN: | urn:nbn:de:bvb:20-opus-173990 |
Dokumentart: | Artikel / Aufsatz in einer Zeitschrift |
Institute der Universität: | Philosophische Fakultät (Histor., philolog., Kultur- und geograph. Wissensch.) / Neuphilologisches Institut - Moderne Fremdsprachen |
Sprache der Veröffentlichung: | Deutsch |
Titel des übergeordneten Werkes / der Zeitschrift (Deutsch): | promptus - Würzburger Beiträge zur Romanistik |
ISSN: | 2364-6705 |
Erscheinungsjahr: | 2018 |
Band / Jahrgang: | 4 |
Seitenangabe: | 93-134 |
Originalveröffentlichung / Quelle: | promptus 4 (2018), S. 93-134 |
Allgemeine fachliche Zuordnung (DDC-Klassifikation): | 4 Sprache / 44 Französisch, romanische Sprachen allgemein / 440 Romanische Sprachen; Französisch |
Freie Schlagwort(e): | Facebook; Front National; Instagram; Marion Maréchal-Le Pen; Twitter; politischer Diskurs Web 2.0; framing; multimodality; political discourse; social media; technomots |
Datum der Freischaltung: | 02.01.2019 |
Sammlungen: | Zeitschriften (Journals) / promptus - Würzburger Beiträge zur Romanistik / Band 4 / Artikel / articles |
Lizenz (Deutsch): | CC BY: Creative-Commons-Lizenz: Namensnennung 4.0 International |