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Multimodalität als strategisches Framing – Die mediale Selbstinszenierung von Marion Maréchal-Le Pen (FN) in den sozialen Netzwerken
Please always quote using this URN: urn:nbn:de:bvb:20-opus-173990
- The present study focuses on Marion Maréchal-Le Pen’s self-representation on social media. Despite her youth, the niece of the party’s chairwoman and granddaughter of its founder is a distinguished member of the French radical right-wing populist and nationalist party Front National. The corpus-based analysis of her digital presence on Twitter, Instagram and Facebook on which this paper is based shows a specific use of linguistic and multimodal resources as a means of strategic framing of political content. In particular, an analysis ofThe present study focuses on Marion Maréchal-Le Pen’s self-representation on social media. Despite her youth, the niece of the party’s chairwoman and granddaughter of its founder is a distinguished member of the French radical right-wing populist and nationalist party Front National. The corpus-based analysis of her digital presence on Twitter, Instagram and Facebook on which this paper is based shows a specific use of linguistic and multimodal resources as a means of strategic framing of political content. In particular, an analysis of Maréchal-Le Pen’s use of searchable hashtags and @mentions referring to different political and non-political actors reveals it as a strategy of polarization between a constructed us and a negatively connoted them.…
Author: | Johanna Mencke |
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URN: | urn:nbn:de:bvb:20-opus-173990 |
Document Type: | Journal article |
Faculties: | Philosophische Fakultät (Histor., philolog., Kultur- und geograph. Wissensch.) / Neuphilologisches Institut - Moderne Fremdsprachen |
Language: | German |
Parent Title (German): | promptus - Würzburger Beiträge zur Romanistik |
ISSN: | 2364-6705 |
Year of Completion: | 2018 |
Volume: | 4 |
Pagenumber: | 93-134 |
Source: | promptus 4 (2018), S. 93-134 |
Dewey Decimal Classification: | 4 Sprache / 44 Französisch, romanische Sprachen allgemein / 440 Romanische Sprachen; Französisch |
Tag: | Facebook; Front National; Instagram; Marion Maréchal-Le Pen; Twitter; politischer Diskurs Web 2.0; framing; multimodality; political discourse; social media; technomots |
Release Date: | 2019/01/02 |
Collections: | Zeitschriften (Journals) / promptus - Würzburger Beiträge zur Romanistik / Band 4 / Artikel / articles |
Licence (German): | CC BY: Creative-Commons-Lizenz: Namensnennung 4.0 International |