A mixed-methods approach using self-report, observational time series data, and content analysis for process analysis of a media reception phenomenon
Please always quote using this URN: urn:nbn:de:bvb:20-opus-201380
- Due to the complexityof research objects, theoretical concepts, and stimuli in media research, researchers in psychology and communications presumably need sophisticated measures beyond self-report scales to answer research questions on media use processes. The present study evaluates stimulus-dependent structure in spontaneous eye-blink behavior as an objective, corroborative measure for the media use phenomenon of spatial presence. To this end, a mixed methods approach is used in an experimental setting to collect, combine, analyze, andDue to the complexityof research objects, theoretical concepts, and stimuli in media research, researchers in psychology and communications presumably need sophisticated measures beyond self-report scales to answer research questions on media use processes. The present study evaluates stimulus-dependent structure in spontaneous eye-blink behavior as an objective, corroborative measure for the media use phenomenon of spatial presence. To this end, a mixed methods approach is used in an experimental setting to collect, combine, analyze, and interpret data from standardized participant self-report, observation of participant behavior, and content analysis of the media stimulus. T-pattern detection is used to analyze stimulus-dependent blinking behavior, and this structural data is then contrasted with self-report data. The combined results show that behavioral indicators yield the predicted results, while self-report data shows unpredicted results that are not predicted by the underlying theory. The use of a mixed methods approach offered insights that support further theory development and theory testing beyond a traditional, mono-method experimental approach.…
Author: | Michael Brill, Frank Schwab |
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URN: | urn:nbn:de:bvb:20-opus-201380 |
Document Type: | Journal article |
Faculties: | Fakultät für Humanwissenschaften (Philos., Psycho., Erziehungs- u. Gesell.-Wissensch.) / Institut Mensch - Computer - Medien |
Language: | English |
Parent Title (English): | Frontiers in Psychology |
Year of Completion: | 2019 |
Volume: | 10 |
Pagenumber: | 1666 |
Source: | Frontiers in Psychology 2019, 10:1666. doi: 10.3389/fpsyg.2019.01666 |
DOI: | https://doi.org/10.3389/fpsyg.2019.01666 |
Dewey Decimal Classification: | 1 Philosophie und Psychologie / 15 Psychologie / 150 Psychologie |
Tag: | blinking; measurement; mixed methods; presence; structure |
Release Date: | 2020/03/19 |
Collections: | Open-Access-Publikationsfonds / Förderzeitraum 2019 |
Licence (German): | CC BY: Creative-Commons-Lizenz: Namensnennung 4.0 International |