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The present dissertation investigates the management of RFID implementations in retail trade. Our work contributes to this by investigating important aspects that have so far received little attention in scientific literature. We therefore perform three studies about three important aspects of managing RFID implementations. We evaluate in our first study customer acceptance of pervasive retail systems using privacy calculus theory. The results of our study reveal the most important aspects a retailer has to consider when implementing pervasive retail systems. In our second study we analyze RFID-enabled robotic inventory taking with the help of a simulation model. The results show that retailers should implement robotic inventory taking if the accuracy rates of the robots are as high as the robots’ manufacturers claim. In our third and last study we evaluate the potentials of RFID data for supporting managerial decision making. We propose three novel methods in order to extract useful information from RFID data and propose a generic information extraction process. Our work is geared towards practitioners who want to improve their RFID-enabled processes and towards scientists conducting RFID-based research.
The growing interest in Radio Frequency Identification (RFID) technology in recent years has sparked an intensive debate on the benefits to be expected. With the growth of RFID implementations in size and scope comes a shift away from infrastructural aspects to the question of how to draw value from the large amounts of collected data. However, the necessary procedures for the handling of massive RFID data sets are still an under-researched issue. Against this background, the study presents results from a real-world trial conducted by a large apparel retailer. The objective of the trial was to explore the opportunities for generating novel performance indicators and reports on the reality of store processes and customer behavior on the sales floor. We give an overview of the algorithms used for RFID data processing and the interpretation of the resulting insights from a practitioner’s point of view. The case example thus provides an overview of the potential of RFID as a powerful tool for assortment optimization, customer research, store layout design, and other management tasks in retail.