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Hintergrundmusik wird in verschiedenen audiovisuellen Medienformaten häufig und meist mit einer ganz bestimmten Intention eingesetzt. Ziel dieser Dissertation war es, durch eine umfangreiche Aufarbeitung bisheriger Forschung Faktoren zu ermitteln und empirisch zu testen, die beeinflussen, dass Hintergrundmusik in audiovisuellen Medienformaten prognostizierbar die ihr zugesprochenen Funktionen erfüllt. Als interdisziplinärer Forschungsgegenstand bedarf Hintergrundmusik eines möglichst ausgewogenen Blickwinkels, der Musik- und Medienkontext-Spezifika (und deren potentielle Interaktionen) gleichermaßen berücksichtigt. Um Hintergrundmusik als komplexem audiovisuellen Stimulus in empirischer Forschung gerecht zu werden, spielen zudem auch praktische Implikationen eine große Rolle. Diese Herausforderungen berücksichtigend wurde die Wirksamkeit von Hintergrundmusik in fünf Studien im Kontext von drei verschiedenen Medienformaten untersucht. Da Werbung, Film und informationsvermittelnde Medienformate (wie Dokumentationen und TV-Magazine) die drei Kernfunktionen von Medien – Persuasion, Unterhaltung und Information – repräsentieren, sollte auf Grundlage dieses Dreiklangs die Bandbreite potenzieller Wirkungen von effektiv eingesetzter Musik und von Faktoren, die ihre Wirkung beeinflussen, möglichst umfassend (wenn auch sicher nicht vollständig) abgebildet werden. Über alle Medienformate hinweg kann als wichtiger, die Wirksamkeit von Hintergrundmusik verstärkender Einflussfaktor eine Kongruenz, d.h. eine intuitiv wahrgenommene Passung von Musik und Medienkontext ausgemacht werden, die durch eine sorgfältige Abstimmung der Spezifika von Musik und Medienformat auf emotionaler, auf assoziativer und auf struktureller Ebene erreicht werden kann. Findet diese Anwendung, kann Musik systematisch die Wirksamkeit von Werbespots steigern (Studie 1 und 2), gezielt Bedeutung vermitteln und dadurch die Wahrnehmung und Interpretation von (deutungsoffenen) Filmszenen prägen (Studie 3 und 4) oder unter bestimmten Bedingungen das persuasive Potenzial eines informationsvermittelnden Medienformats steigern und so die Meinungsbildung der Rezipierenden (zumindest kurzfristig) beeinflussen (Studie 5). Die Arbeit verdeutlicht, wie mittels interdisziplinärer Perspektivierung und der Beachtung praktischer Implikationen bereits etabliertes Wissen verstetigt und neue Erkenntnisse zur Verwendung und Wirkung von Hintergrundmusik für Wissenschaft und Medienpraxis abgeleitet werden können – inklusive eines Ausblicks auf daraus resultierende Potenziale für zukünftige Forschung.
Manifestations of aggressive driving, such as tailgating, speeding, or swearing, are not trivial offenses but are serious problems with hazardous consequences—for the offender as well as the target of aggression. Aggression on the road erases the joy of driving, affects heart health, causes traffic jams, and increases the risk of traffic accidents. This work is aimed at developing a technology-driven solution to mitigate aggressive driving according to the principles of Persuasive Technology. Persuasive Technology is a scientific field dealing with computerized software or information systems that are designed to reinforce, change, or shape attitudes, behaviors, or both without using coercion or deception.
Against this background, the Driving Feedback Avatar (DFA) was developed through this work. The system is a visual in-car interface that provides the driver with feedback on aggressive driving. The main element is an abstract avatar displayed in the vehicle. The feedback is transmitted through the emotional state of this avatar, i.e., if the driver behaves aggressively, the avatar becomes increasingly angry (negative feedback). If no aggressive action occurs, the avatar is more relaxed (positive feedback). In addition, directly after an aggressive action is recognized by the system, the display is flashing briefly to give the driver an instant feedback on his action.
Five empirical studies were carried out as part of the human-centered design process of the DFA. They were aimed at understanding the user and the use context of the future system, ideating system ideas, and evaluating a system prototype. The initial research question was about the triggers of aggressive driving. In a driver study on a public road, 34 participants reported their emotions and their triggers while they were driving (study 1). The second research question asked for interventions to cope with aggression in everyday life. For this purpose, 15 experts dealing with the treatment of aggressive individuals were interviewed (study 2). In total, 75 triggers of aggressive driving and 34 anti-aggression interventions were identified. Inspired by these findings, 108 participants generated more than 100 ideas of how to mitigate aggressive driving using technology in a series of ideation workshops (study 3). Based on these ideas, the concept of the DFA was elaborated on. In an online survey, the concept was evaluated by 1,047 German respondents to get a first assessment of its perception (study 4). Later on, the DFA was implemented into a prototype and evaluated in an experimental driving study with 32 participants, focusing on the system’s effectiveness (study 5). The DFA had only weak and, in part, unexpected effects on aggressive driving that require a deeper discussion.
With the DFA, this work has shown that there is room to change aggressive driving through Persuasive Technology. However, this is a very sensitive issue with special requirements regarding the design of avatar-based feedback systems in the context of aggressive driving. Moreover, this work makes a significant contribution through the number of empirical insights gained on the problem of aggressive driving and wants to encourage future research and design activities in this regard.
Computer games are highly immersive, engaging, and motivating learning environments. By providing a tutorial at the start of a new game, players learn the basics of the game's underlying principles as well as practice how to successfully play the game. During the actual gameplay, players repetitively apply this knowledge, thus improving it due to repetition. Computer games also challenge players with a constant stream of new challenges which increase in difficulty over time. As a result, computer games even require players to transfer their knowledge to master these new challenges. A computer game consists of several game mechanics. Game mechanics are the rules of a computer game and encode the game's underlying principles. They create the virtual environments, generate a game's challenges and allow players to interact with the game. Game mechanics also can encode real world knowledge. This knowledge may be acquired by players via gameplay. However, the actual process of knowledge encoding and knowledge learning using game mechanics has not been thoroughly defined, yet. This thesis therefore proposes a theoretical model to define the knowledge learning using game mechanics: the Gamified Knowledge Encoding. The model is applied to design a serious game for affine transformations, i.e., GEtiT, and to predict the learning outcome of playing a computer game that encodes orbital mechanics in its game mechanics, i.e., Kerbal Space Program. To assess the effects of different visualization technologies on the overall learning outcome, GEtiT visualizes the gameplay in desktop-3D and immersive virtual reality. The model's applicability for effective game design as well as GEtiT's overall design are evaluated in a usability study. The learning outcome of playing GEtiT and Kerbal Space Program is assessed in four additional user studies. The studies' results validate the use of the Gamified Knowledge Encoding for the purpose of developing effective serious games and to predict the learning outcome of existing serious games. GEtiT and Kerbal Space Program yield a similar training effect but a higher motivation to tackle the assignments in comparison to a traditional learning method. In conclusion, this thesis expands the understanding of using game mechanics for an effective learning of knowledge. The presented results are of high importance for researches, educators, and developers as they also provide guidelines for the development of effective serious games.