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The present approach highlights a procedural account of intuitive judgments. In intuitions of hidden semantic coherence, people can intuitively detect whether a word triad has a common remote associate (coherent) or not (incoherent) before, and independently from actually retrieving the common associate. The present fluency-affect intuition model (FAIM) maintains that semantic coherence increases the processing fluency for coherent compared to incoherent triads, and that this increased fluency triggers brief and subtle positive affect, which is the experiential basis of these intuitions. Published work concerning 25 experiments is reviewed that gathered empirical support for this model. Furthermore, the impact of fluency and affect was also generalized to intuitions of visual coherence, and intuitions of grammaticality in an artificial grammar learning paradigm.