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Social attention is a ubiquitous, but also enigmatic and sometimes elusive phenomenon.
We direct our gaze at other human beings to see what they are doing
and to guess their intentions, but we may also absorb social events en passant as
they unfold in the corner of the eye. We use our gaze as a discrete communication
channel, sometimes conveying pieces of information which would be difficult
to explicate, but we may also find ourselves avoiding eye-contact with others in
moments when self-disclosure is fear-laden. We experience our gaze as the most
genuine expression of our will, but research also suggests considerable levels of
predictability and automaticity in our gaze behavior. The phenomenon’s complexity
has hindered researchers from developing a unified framework which can
conclusively accommodate all of its aspects, or from even agreeing on the most
promising research methodologies.
The present work follows a multi-methods approach, taking on several aspects
of the phenomenon from various directions. Participants in study 1 viewed dynamic
social scenes on a computer screen. Here, low-level physical saliency (i.e.
color, contrast, or motion) and human heads both attracted gaze to a similar extent,
providing a comparison of two vastly different classes of gaze predictors in
direct juxtaposition. In study 2, participants with varying degrees of social anxiety
walked in a public train station while their eye movements were tracked. With
increasing levels of social anxiety, participants showed a relative avoidance of gaze
at near compared to distant people. When replicating the experiment in a laboratory
situation with a matched participant group, social anxiety did not modulate
gaze behavior, fueling the debate around appropriate experimental designs in the
field. Study 3 employed virtual reality (VR) to investigate social gaze in a complex
and immersive, but still highly controlled situation. In this situation, participants
exhibited a gaze behavior which may be more typical for real-life compared to laboratory situations as they avoided gaze contact with a virtual conspecific unless
she gazed at them. This study provided important insights into gaze behavior in
virtual social situations, helping to better estimate the possible benefits of this
new research approach. Throughout all three experiments, participants showed
consistent inter-individual differences in their gaze behavior. However, the present
work could not resolve if these differences are linked to psychologically meaningful
traits or if they instead have an epiphenomenal character.
Gazes are of central relevance for people. They are crucial for navigating the world and communicating with others. Nevertheless, research in recent years shows that many findings from experimental research on gaze behavior cannot be transferred from the laboratory to everyday behavior. For example, the frequency with which conspecifics are looked at is considerably higher in experimental contexts than what can be observed in daily behavior. In short: findings from laboratories cannot be generalized into general statements. This thesis is dedicated to this matter. The dissertation describes and documents the current state of research on social attention through a literature review, including a meta-analysis on the /gaze cueing/ paradigm and an empirical study on the robustness of gaze following behavior. In addition, virtual reality was used in one of the first studies in this research field. Virtual reality has the potential to significantly improve the transferability of experimental laboratory studies to everyday behavior. This is because the technology enables a high degree of experimental control in naturalistic research designs. As such, it has the potential to transform empirical research in the same way that the introduction of computers to psychological research did some 50 years ago. The general literature review on social attention is extended to the classic /gaze cueing/ paradigm through a systematic review of publications and a meta-analytic evaluation (Study 1). The cumulative evidence supported the findings of primary studies: Covert spatial attention is directed by faces. However, the experimental factors included do not explain the surprisingly large variance in the published results. Thus, there seem to be further, not well-understood variables influencing these social processes. Moreover, classic /gaze cueing/ studies have limited ecological validity. This is discussed as a central reason for the lack of generalisability. Ecological validity describes the correspondence between experimental factors and realistic situations. A stimulus or an experimental design can have high and low ecological validity on different dimensions and have different influences on behavior. Empirical research on gaze following behavior showed that the /gaze cueing/ effect also occurs with contextually embedded stimuli (Study 2). The contextual integration of the directional cue contrasted classical /gaze cueing/ studies, which usually show heads in isolation. The research results can thus be transferred /within/ laboratory studies to higher ecologically valid research paradigms. However, research shows that the lack of ecological validity in experimental designs significantly limits the transferability of experimental findings to complex situations /outside/ the laboratory. This seems to be particularly the case when social interactions and norms are investigated. However, ecological validity is also often limited in these studies for other factors, such as contextual embedding /of participants/, free exploration behavior (and, thus, attentional control), or multimodality. In a first study, such high ecological validity was achieved for these factors with virtual reality, which could not be achieved in the laboratory so far (Study 3). Notably, the observed fixation patterns showed differences even under /most similar/ conditions in the laboratory and natural environments. Interestingly, these were similar to findings also derived from comparisons of eye movement in the laboratory and field investigations. These findings, which previously came from hardly comparable groups, were thus confirmed by the present Study 3 (which did not have this limitation). Overall, /virtual reality/ is a new technical approach to contemporary social attention research that pushes the boundaries of previous experimental research. The traditional trade-off between ecological validity and experimental control thus becomes obsolete, and laboratory studies can closely inherit an excellent approximation of reality. Finally, the present work describes and discusses the possibilities of this technology and its practical implementation. Within this context, the extent to which this development can still guarantee a constructive classification of different laboratory tests in the future is examined.