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Today, intelligent systems that offer artificial intelligence capabilities often rely on machine learning. Machine learning describes the capacity of systems to learn from problem-specific training data to automate the process of analytical model building and solve associated tasks. Deep learning is a machine learning concept based on artificial neural networks. For many applications, deep learning models outperform shallow machine learning models and traditional data analysis approaches. In this article, we summarize the fundamentals of machine learning and deep learning to generate a broader understanding of the methodical underpinning of current intelligent systems. In particular, we provide a conceptual distinction between relevant terms and concepts, explain the process of automated analytical model building through machine learning and deep learning, and discuss the challenges that arise when implementing such intelligent systems in the field of electronic markets and networked business. These naturally go beyond technological aspects and highlight issues in human-machine interaction and artificial intelligence servitization.
Ever-growing data availability combined with rapid progress in analytics has laid the foundation for the emergence of business process analytics. Organizations strive to leverage predictive process analytics to obtain insights. However, current implementations are designed to deal with homogeneous data. Consequently, there is limited practical use in an organization with heterogeneous data sources. The paper proposes a method for predictive end-to-end enterprise process network monitoring leveraging multi-headed deep neural networks to overcome this limitation. A case study performed with a medium-sized German manufacturing company highlights the method’s utility for organizations.