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Advanced Analytics in Operations Management and Information Systems: Methods and Applications
(2019)
The digital transformation of business and society presents enormous potentials for companies across all sectors. Fueled by massive advances in data generation, computing power, and connectivity, modern organizations have access to gigantic amounts of data. Companies seek to establish data-driven decision cultures to leverage competitive advantages in terms of efficiency and effectiveness. While most companies focus on descriptive tools such as reporting, dashboards, and advanced visualization, only a small fraction already leverages advanced analytics (i.e., predictive and prescriptive analytics) to foster data-driven decision-making today. Therefore, this thesis set out to investigate potential opportunities to leverage prescriptive analytics in four different independent parts.
As predictive models are an essential prerequisite for prescriptive analytics, the first two parts of this work focus on predictive analytics. Building on state-of-the-art machine learning techniques, we showcase the development of a predictive model in the context of capacity planning and staffing at an IT consulting company. Subsequently, we focus on predictive analytics applications in the manufacturing sector. More specifically, we present a data science toolbox providing guidelines and best practices for modeling, feature engineering, and model interpretation to manufacturing decision-makers. We showcase the application of this toolbox on a large data-set from a German manufacturing company.
Merely using the improved forecasts provided by powerful predictive models enables decision-makers to generate additional business value in some situations. However, many complex tasks require elaborate operational planning procedures. Here, transforming additional information into valuable actions requires new planning algorithms. Therefore, the latter two parts of this thesis focus on prescriptive analytics. To this end, we analyze how prescriptive analytics can be utilized to determine policies for an optimal searcher path problem based on predictive models. While rapid advances in artificial intelligence research boost the predictive power of machine learning models, a model uncertainty remains in most settings. The last part of this work proposes a prescriptive approach that accounts for the fact that predictions are imperfect and that the arising uncertainty needs to be considered. More specifically, it presents a data-driven approach to sales-force scheduling. Based on a large data set, a model to predictive the benefit of additional sales effort is trained. Subsequently, the predictions, as well as the prediction quality, are embedded into the underlying team orienteering problem to determine optimized schedules.