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The present study focuses on Marion Maréchal-Le Pen’s self-representation on social media. Despite her youth, the niece of the party’s chairwoman and granddaughter of its founder is a distinguished member of the French radical right-wing populist and nationalist party Front National. The corpus-based analysis of her digital presence on Twitter, Instagram and Facebook on which this paper is based shows a specific use of linguistic and multimodal resources as a means of strategic framing of political content. In particular, an analysis of Maréchal-Le Pen’s use of searchable hashtags and @mentions referring to different political and non-political actors reveals it as a strategy of polarization between a constructed us and a negatively connoted them.
Observing the Digital Self
(2021)
Facebook, Instagram, Twitter & Co. Social media have become an essential part of everyday life for many people in recent years, and as such, it is impossible to imagine a life without them. It seems self-evident to operate as an active prosumer in the net via various end devices. We create personal profiles in various social networks, exchange ideas, and connect with others. We take part in virtual events, and above all: we actively shape the web.
The photo and video platform Instagram is one of the most popular social networking sites. Since 2010, the online service has offered its users the opportunity for personal development and space for creativity. Therefore, the personal profiles serve not only participatory reasons but also facilitate acts of self-representation.
In addition to apparently visible aspects, questions about self-perception arise: How do users experience and evaluate their activities in virtual space? How do they perceive their actions between the offline and online world, and how intertwined are these spheres? Through an ethnographical approach, this work represents the attempt to look beyond the self-evident aspects of the digital self. For this purpose, two Instagram users were accompanied for more than a year.