More Than Infrastructure Providers – Digital Platforms' Role and Power in Retail Digitalisation in Germany
Zitieren Sie bitte immer diese URN: urn:nbn:de:bvb:20-opus-287297
- Digital platforms, such as Amazon, represent the major beneficiaries of the Covid‐19 crisis. This study examines the role of digital platforms and their engagement in digitalisation initiatives targeting (small) brick‐and‐mortar retailers in Germany, thereby contributing to a better understanding of how digital platforms augment, substitute or reorganise physical retail spaces. This study applies a mixed‐method approach based on qualitative interviews, participant observation as well as media analysis. First, the study illustrates theDigital platforms, such as Amazon, represent the major beneficiaries of the Covid‐19 crisis. This study examines the role of digital platforms and their engagement in digitalisation initiatives targeting (small) brick‐and‐mortar retailers in Germany, thereby contributing to a better understanding of how digital platforms augment, substitute or reorganise physical retail spaces. This study applies a mixed‐method approach based on qualitative interviews, participant observation as well as media analysis. First, the study illustrates the controversial role of digital platforms by positioning themselves as supporting partners of the (offline) retailers, while simultaneously shifting power towards the platforms themselves. Second, digital platforms have established themselves not only as infrastructure providers but also as actors within these infrastructures, framing digital as well as physical retail spaces, inter alia due to their role as publicly legitimised retail advisers. Third, while institutions want to help retailers to survive, they simultaneously enhance retailers' dependency on digital platforms.…
Autor(en): | Sina Hardaker |
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URN: | urn:nbn:de:bvb:20-opus-287297 |
Dokumentart: | Artikel / Aufsatz in einer Zeitschrift |
Institute der Universität: | Philosophische Fakultät (Histor., philolog., Kultur- und geograph. Wissensch.) / Institut für Geographie und Geologie |
Sprache der Veröffentlichung: | Englisch |
Titel des übergeordneten Werkes / der Zeitschrift (Englisch): | Tijdschrift voor Economische en Sociale Geografie |
Erscheinungsjahr: | 2022 |
Band / Jahrgang: | 113 |
Heft / Ausgabe: | 3 |
Erste Seite: | 310 |
Letzte Seite: | 328 |
Originalveröffentlichung / Quelle: | Tijdschrift voor Economische en Sociale Geografie 2022, 113(3):310–328. DOI: 10.1111/tesg.12511 |
DOI: | https://doi.org/10.1111/tesg.12511 |
Allgemeine fachliche Zuordnung (DDC-Klassifikation): | 5 Naturwissenschaften und Mathematik / 55 Geowissenschaften, Geologie / 550 Geowissenschaften |
Freie Schlagwort(e): | Covid‐19; digitalisation initiative; e‐commerce; framing; platform economy; two‐sided markets |
Datum der Freischaltung: | 17.01.2023 |
Lizenz (Deutsch): | CC BY-NC-ND: Creative-Commons-Lizenz: Namensnennung, Nicht kommerziell, Keine Bearbeitungen 4.0 International |